Ecommerce Masterclass
How to define your target market
A target market is a specific group of people that you want to reach through your marketing campaign. These people are more likely to visit
October 23, 2022
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A target market is a specific group of people that you want to reach through your marketing campaign. These people are more likely to visit
Sooner or later every ecommerce retailer, no matter the size, will concentrate their efforts on one prerequisite, ideas to grow your customer database. Anyone running an
The fastest-growing phenomenon in ecommerce currently is hyper-personalisation. And the top facility for delivering profit remains email marketing. Not only does it remain the top
There are some great articles available online regarding email marketing. It is however so niche that it can be both complicated, and frankly irritating
Understanding key online fashion statistics will help you analyse your fashion marketing performance while also being able to benchmark the success of your campaigns. For example, understanding peak
Advanced tactics for ecommerce marketing success are a must-have for all professional ecommerce marketers. You already know you need the right marketing strategy to grow
Most cycle retailers and cycle accessory retailers face many challenges as they strive to grow their businesses, with some of these challenges unique to their
Evaluating technology innovation in marketing If you’re involved in marketing strategy development, you will be constantly making judgments and reviewing with colleagues which digital technology
How suppliers, distributors, and retailers can be successful in selling wine online. Selling wine by ecommerce is overtaking traditional retail sales. Retailers, vintners and vineyards
This global downturn will be unlike the 2008 recession, where the economy was active but the credit markets were frozen. It’s an onslaught of contributing
Like it or not most of the economic metrics point to a recession coming, and that can spell disaster for many people, not least ecommerce
Ecommerce hyper-personalisation is the practice of delivering product offerings to individuals quid-pro-quo for using their data, demonstrating both appreciation of both their custom and loyalty to
Behavioural economics in ecommerce marketing is a discipline of knowledge that tries to find answers to questions about our purchasing decisions. To be more precise
The top 50 wines of DWWA 2022. The 0.27% of entries awarded Best in Show at this year’s Decanter World Wine Awards reflect the inspiring
SaaS and subscription models for ecommerce marketing. Two current trends in software go hand in hand but aren’t the same: software-as-a-service (SaaS) and subscription. SaaS refers
Hyper-personalisation has changed marketing from the bottom up. First, you need to appreciate the distinctions between hyper-personalisation software improving the customer experience, and, in turn,
The distinction between hyper-personalisation and customisation depends on who is inputting the data or making the changes. Hyper-personalisation is the action of creating or modifying
Wine marketing, keeping it personal. We call it wine tasting, yet a glass of wine can engage with all our five human senses. Moreover, it