Essential skills needed in ecommerce marketing. The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help
Understanding email marketing metrics. In this post, we are looking to offer help understanding how to analyse email marketing performance. An email service provider will begin
You may have noticed an increasing number of “cookie banners” over the past few years. These are those dialogue boxes that display on a website,
Many marketers have emphasised webinars, social media, video marketing, or anything shiny they come across, knowing that trusted revenue streams like email marketing will deliver
The future of email marketing. It’s hard to imagine a world without email. More than 4 billion people were expected to have at least one
Dynamic hyper-personalised email content. Email marketers take pride in being associated with one of the successful marketing channels with 81% customer retention. This is great news
Choosing great products to sell. Launching a business isn’t easy. A heavily saturated market, fierce competition, and increasing expectations for customer satisfaction are just some
The rise of AI machine learning hyper-personalisation has opened doors for marketers to understand consumers better and take the next step in autonomous communication with
The psychology of consumer choice. A Waitrose report on trends found that 64% of consumers always or occasionally feel overwhelmed by choice, and discovered that
MarTech.org recently released their latest Martech Replacement Survey 2022, where marketers shared which apps they’ve replaced over the past 18 months, what their primary motivation was in
Hyper-personalised email automation offers huge returns. It’s no secret that the strongest relationships are built on personal connections. Without a personal connection, relationships are usually
Hyper personalisation in grocery marketing has a huge impact on customer behaviour. A recent study of European shoppers conducted at the start of the year revealed
Wine ecommerce the next big trend. Alcohol sales grew to $6 billion in 2021, according to an industry report by Rabobank. That 131% growth from
Health and Beauty products soar online. While overall growth has been strong among online sales of health, beauty, and food products, some segments within these
The bikes and cycle market has a projected 5.8% CAGR. The global bicycle market is projected to expand at a value CAGR of 5.8% over
Hyper-personalisation has become a non-negotiable business strategy. In today’s digital-first world, it is, without a doubt, a non-negotiable business imperative. It has proved to be
The fashion industry today generally confines hyper-personalisation to marketing recommendations for customer sub-segments, based on past purchases or online browsing history, held back by talent
To understand the goal you need to know the rewards. Both McKinsey and Statista‘s research establishes that employing hyper-personalisation delivers as much as 20x (twenty times) the reward
