Consumer behaviour is reflected in Maslow’s hierarchy of needs, a motivational theory in psychology comprising a five-tier model of human needs, often depicted as hierarchical
Creating an online ecommerce business has never been easy. It is all the more difficult with the ever-increasing competition in the ecommerce market. Like any
Top marketing people now use marketing hyper-personalisation consistently across the spectrum, which has become one of the most indispensable strategies among B2B and B2C marketers
It’s springtime, in the Northern Hemisphere, and tech stacks are blooming. Zylo, a SaaS management platform that manages over 30 million SaaS licenses for its
The goal of any ecommerce business is clear: as you draw your target audience to your website, you want to simultaneously convert them into customers.
AI autonomous hyper personalisation marketing is the practice of using predictive analytic capabilities to personalise customer relationships in real-time with content, recommendations, fulfilment, and even purchase follow-up
What is SEO cannibalisation and why can it ruin a project? Although it sounds similar, cannibalisation should not be mistaken for cannibalism. Cannibalism is the act or
Digital grocery buyers accounted for more than half of the US population last year, and retailers have rushed to respond: Amazon Fresh will open dozens of new
While ecommerce offers convenience and speed, digital settings can feel impersonal compared with physical shops, which draw customers in through engaging experiences, inviting layouts, and
The biggest fashionista retailers globally, such as Zara, H&M, Burberry, Next, Uniqlo etc receive the greatest number of hits daily about them on our website,
Diffusion of innovations is a theory explaining how, why and at what rate new ideas and technology spread along the adoption curve, illustrating that ecommerce success is achieved by
Consumer faith in cybersecurity, data privacy, and responsible AI hinges on what companies do today—and establishing this digital trust just might lead to business growth.
Like its neighbour Spain, Portugal has been undergoing something of a quiet revolution over the last twenty years or so. A reluctance to follow trends
The term ‘machine learning’ is often, incorrectly, interchanged with Artificial Intelligence, but machine learning is a sub-field/type of AI. Machine learning is also often referred to
If you consider the maths that went into the first moon landing, building a nuclear reactor or the Hadron Collider, naturally you’d be thinking to
People receive dozens of emails every single day, but only a small fraction of those are actually opened. So how do you make sure your
Personal data is now on the consumer’s terms, we knew it was coming. Today’s brands face a tough task, to drive continuous improvements in marketing
Ecommerce sales have been rising an average of 16% annually since 2010. Although the steep increase in ecommerce’s share of total retail has levelled off,
