Statistical modelling is used by organisations to transform data into business insights before machine learning (ML) comes into the picture. Continuing our series of articles,
What Is AI Code Review? Artificial Intelligence (AI) code review is an automated process that examines the code of a software application for potential problems
Our purpose in this article is to provide a point of empirical evidence as to how machine-learning techniques stack-up in their ability to predict consumer
Consumers are changing buying tactics for their self-care needs as they prioritise budget-friendly products and battle economic choices on essentials by intensifying price comparisons, approaching
Deep learning is a method in artificial intelligence which teaches computers to process data in ways and patterns inspired by the function of the human
What is the hyper-personalisation trajectory? A simple question with a myriad of answers. Ron Shevlin proposes “It is a series of interactions that strengthens a
Virtual agents and AI chatbots will be eating into search volumes over the next two years, causing them to decline by 25%, according to a
With ecommerce surging, building direct-to-consumer capabilities is more important than ever—but how do companies truly scale their D2C business? Direct-to-consumer (D2C) ecommerce currently presents the
The global demand for Health and Wellness Food, valued at USD 854.8 million in last year, is on a remarkable growth trajectory. Predicted to reach
Running an online store is a complex business. From copywriting to managing ecommerce marketing campaigns to providing exceptional customer service, it’s a lot. Luckily, artificial intelligence
Brand equity is a term used to describe the value of having a recognised brand, based on the idea that firmly established and reputable brands
The beauty industry has long been known for its one-size-fits-all approach to skincare and makeup products. However, with the rise of hyper-personalisation, that is quickly
Deep learning has gained massive popularity in scientific analysis, and its algorithms are widely used by industry and ever increasingly in ecommerce now, as it
Understanding the latest advancements in artificial intelligence (AI) can seem overwhelming, but if it’s learning the basics that you’re interested in, you can boil many AI innovations
Personalisation is not a new concept. Brands have long known that tailoring their offerings and communications towards individuals can dramatically improve customer retention and increase
This article introduces a selection of papers on Large Language Models (LLMs) from around the world addressing the latest technology being used to push the
Large Language Models (LLMs) are neural networks with multiple parameters. They are trained on large volumes of text data through semi-supervised learning. The most well-known
Driven by technological advances such as artificial intelligence and changing consumer expectations, companies are facing new opportunities and challenges. Ecommerce is flourishing, but competition is
