Customer journey touchpoints are the various moments at which a customer will directly, or indirectly, come into contact with your brand. These touchpoints make up
Direct-to-consumer (DTC) subscriptions benefit brands but are nothing new, with the rise of ecommerce businesses and online shops, DTC subscriptions have never been easier to
Autonomous marketing for B2C is the process of utilising technology to streamline marketing efforts and make them more effective. Through tracking and analysis of visitor
Consumers have come to demand and expect relevant and hyper-personalised content and experience, both online and offline. To meet those demands, marketers are striving to leverage
Psychology tells us that people prefer and often crave a hyper-personalised experience. By “hyper-personalised experience,” we mean an interaction or engagement via a piece of software, with
New users, adding to an already large group of cycle enthusiasts, have become the “no-sport-inside to let’s-go-outside” athletes who discovered that a bike is a
The ecommerce wine retailing guide. Like many industries, wine experienced exponential online sales growth in large part because of the global pandemic. Closures led wine
Since Salesforce invented the term “Software-as-a-Service” more than twenty years ago, the industry has been characterised by tremendous growth and increasing sophistication. We found the
It’s no surprise that personalising communications has long been a priority for marketers. But sometimes it’s helpful to remember why, and what the options are. In
As a marketer, you have a variety of options at your disposal for reaching new customers. But with everything from billboards to event sponsorship to
Software as a Service (SaaS) is now essential for ecommerce. Choosing a SaaS may be one of the best decisions your company makes this year. Retail ecommerce
Traditionally, every email marketer knew the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the
A recent survey of digital marketing and e-commerce executives conducted by CommerceNext in partnership with CommX found that developing a more careful appreciation of individual
An ecommerce store is the primary retail growth engine for any business. In fact, ecommerce is expected to claim 17% of the industry by the
Top CMOs know that your marketing is driving traffic to your websites, but do you have the hard data to prove it? Can you show
It’s official, loyalty is waning, a new report suggests, with shoppers now more likely to choose where to buy based on fulfilment and customer service.
According to research, 4 out of 5 marketers believe that personalisation is essential to successfully compete today. Therefore, companies are gradually abandoning mass-marketing strategies—i.e. one
This Next in Personalisation Report reveals that companies who excel at demonstrating customer intimacy generate faster rates of revenue growth than their peers. And the closer organisations
