Machine learning (ML) has revolutionised the way we interact with technology. From personalised product selection content for email marketing to streaming media content, ML algorithms
Cognitive dissonance theory (Festinger 1957) states that people experience mental discomfort when they hold contradictory beliefs, attitudes, or values, or when they act in ways
Fashion companies will face economic headwinds, technology shifts, and an evolving competitive landscape in 2024. However, shifting consumer priorities will continue to offer opportunities. The
If you’re responsible for the growth of an ecommerce site, then you will already appreciate that as exciting as what’s coming is, it’s difficult to
Deep learning is the field of artificial intelligence (AI) that teaches computers to process data in a way inspired by the human brain. Deep learning
If category or market share are key initiatives for your organisation, you are likely trying to determine your most promising sources of new revenue. Companies
With the growing use of AI, new risks are emerging that require mitigation. These risks relate to bias and discrimination, trust and transparency, privacy and
Top trends in data and analytics technology and practices can help anticipate change and transform uncertainty into opportunity. Data and Analytics (D&A) leaders must factor
Thanks to its flexibility and range, and user-friendly, natural language–based interface, AI technology is showing its mettle everywhere from copywriting to coding. Its power and
The modern consumer has ever-changing preferences and to satisfy them brands are turning to AI hyper-personalisation strategies that help to increase customer engagement, boost loyalty,
It is important to have a clear understanding of the basic concepts of artificial intelligence types. We often find the terms Artificial Intelligence and Machine
If you’ve been following the technological developments of AI over the past few years, you know that it’s having an impact on nearly every industry,
There is no better place to start when considering ecommerce trends than a recent poll by Boston Consulting Group (BCG) shows that more than 75%
While brands and consumers increasingly turn to electronic media, direct mail – an advertising and direct branding strategy inclusive transmission impression material directly go residents’
The era of one-to-many engagement is over. Your customers need each experience to be relevant – something as simple as knowing what pages a customer
Have you ever shopped for something online and then, moments later, found yourself inundated with ads for an eerily similar product? These are third-party cookies
According to a recent study by Accenture, just 12% of companies currently use AI to boost their growth and results. Of these 30% of their
If you had to point out the most critical ecommerce issue in today’s high-volume world, it would, without doubt, be hyper-personalisation. Not least because it
