With 2023 right around the corner, it’s time to start thinking about your ecommerce strategy for next year. It’s important to consider the economic climate while also planning for the continued growth in ecommerce. Total ecommerce sales expected to reach $1.065 trillion by 2023
There are several factors to consider when planning your ecommerce strategy, and they revolve around 5 key pillars that are essential for success in 2023:
- A focus on the customer experience
- Personalisation
- Automation
- Mobile-first design
- Omnichannel approach
A Focus On The Customer Experience
Taking a closer look at these pillars, the first one is a focus on the customer experience. In order to be successful in 2023, you need to make sure that your customers have a positive experience when they interact with your brand. This means providing them with a seamless and convenient shopping experience from start to finish.
One way to do this is by offering a variety of channels for them to shop on, such as a website, mobile app, and brick-and-mortar store. This way, they can choose the channel that is most convenient for them at any given moment. Another way to improve the customer experience is by offering fast and free shipping, as well as easy returns.
People are increasingly expecting brands to offer these features, and if you can’t provide them, you run the risk of losing customers to your competitors. In addition, it’s important to make sure that your customer service is top-notch. This means having a team of friendly and helpful customer service representatives who are available to help your customers with any issues they may have.
Personalisation
The second pillar of a successful ecommerce strategy is personalisation. In order to stand out in a crowded market, you need to make sure that your brand is personalising the shopping communication experience for your customers. This can be done in a number of ways, but by far the most success is achieved through predictive personalisation software (PPS).
PPS recommends products based on each individual and unique customer’s past purchase history and impressions to cultivate ever greater average order value, a hike in customer lifetime value and naturally the eternal loyalty.
Maximise the return with personalised emails using predictive product selection
Current reports estimate that the average cart abandonment rate for ecommerce stores is up to 79%. While there can be several reasons why a user chooses to abandon a cart — from losing interest in the products or even simply forgetting to check out — it doesn’t hurt to remind them of what they’d been about purchase.
It has often been demonstrated that email is by far the lost lucrative medium for go-to marketing solution. But in the last few years just how powerful this is escalates many fold, the acknowledged leading solution is personalised product selection software, which uses predictive analytics to deliver both a phenomenal return on investment.
Automation
The third pillar of a successful ecommerce strategy is automation. In order to scale your business and reach new levels of growth, you need to automate as much of your operations as possible. This includes things like your order fulfillment process, customer service, and marketing.
By automating these processes, you’ll be able to free up time and resources that can be better used elsewhere. In addition, automation can also help you improve the accuracy and efficiency of your operations. For example, if you’re using an automated fulfillment system, you can be sure that your orders will be processed and shipped out on time every time.
PPS is 100% autonomous software, literally meaning that no human is ever involved with it throughout your lifetime. the means zero staff overheads, which delivers a phenomenal ROI, that traditional email marketing and omni-channel marketing combined can’t come near.
Leading research houses McKinsey, Forrester, Bain and Statista all agree an average 20x greater return is achieved by its immediate adoption. (Not 20%)
Mobile-First Design
The fourth pillar of a successful ecommerce strategy is a mobile-first design. In today’s digital age, more and more people are using their smartphones to shop online. This means that if you want to be successful in 2023, you need to make sure that your website or mobile app is designed with a mobile-first approach.
This means creating a design that is optimized for smaller screens and touchscreens. In addition, it’s important to make sure that your website or mobile app loads quickly and efficiently on all devices. If it doesn’t, you run the risk of losing customers to your competitors.
It’s also important to note that mobile-first design isn’t just about creating a responsive website. It’s also about making sure that your overall ecommerce strategy is designed with mobile in mind. This includes things like making sure that your checkout process is mobile-friendly and that you’re offering mobile-specific discounts and offers.
Omnichannel Approach
The fifth and final pillar of a successful ecommerce strategy for 2023 is an omnichannel approach. In order to reach and engage with your customers on all channels, you need to have a strong omnichannel presence. This means having a consistent brand identity and message across all channels, including your website, mobile app, social media, and more.
It’s also important to make sure that your omnichannel strategy is integrated with your other ecommerce systems. For example, your inventory should be synced across all channels so that customers can purchase items regardless of where they are shopping. In addition, your customer data should be shared across all channels so that you can provide a personalised experience to every customer.
By following these five pillars, you can be sure that your ecommerce business will be successful in 2023 and beyond. If you want to stay ahead of the competition, it’s important to start implementing these strategies as soon as possible.
