Have you ever received an email that appeared tailor-made for you? Maybe it was a product you were just thinking about or a complimentary one to something you’d just bought. You may no longer be surprised to learn that those emails are the result of the importance of AI and ML in email marketing at work.
Ecommerce has grown tremendously over the last decade producing $5.7 trillion worldwide in sales for 2022. It is projected to reach $1.7 trillion by 2027 in
Artificial intelligence technology is changing how marketers reach and engage customers. From programmatic advertising to data analysis, AI can help marketers do a better job,
A new Gartner survey finds that 79 % of Corporate Strategists see AI and Analytics as critical to their success over the next two years.
The wine ecommerce market size is estimated to increase by USD 12,062.31 million to 2027, at a CAGR of 8.15%, according to a recent market study by Technavio. Wine Ecommerce
You may feel that it would be reasonable to add to your tech stack incrementally, as you measure your progression and remain within a designated
In recent years, PR and marketing has been rapidly evolving, driven by technological advancements and the adoption of generative AI tools. Companies increasingly rely on
Have you ever felt like you’ve made HUGE advancements in marketing data and insight quality, but you still don’t see marketers or sales partners leveraging all of
As we venture deeper into the year, it’s clear that technological innovations are driving retention strategies to new heights. Notably, CMOs are increasing their martech
As marketers enter into Q2, many have settled into a routine of marketing tasks. However, this landscape is continuing to evolve. With many new technologies
Generative AI has been moving 100 miles an hour for the last year, like it or not As new and surprisingly powerful as gen AI
When it comes to AOC wine and French classifications, it can feel really complicated really fast. But if you know some basics, you’ll find that
Email personalization is an area where generative AI can play a significant role in enhancing the customer experience. By leveraging advanced natural language processing (NLP)
Marketing concepts such as customer segmentation and positioning were popularised in the 40s and 50s when professors like Wendell R. Smith started documenting marketing techniques
Artificial intelligence (AI) is no longer a science-fiction movie concept. AI is a fast-growing technology that’s gaining popularity worldwide. Governments, enterprises, and small businesses adopt AI
Generative AI is a type of artificial intelligence technology that can produce various types of content, including text, imagery, audio and synthetic data. As the word
While #personalisation is already a huge buzzword, the power of #generativeAI is set to propel us to new heights. In this article we offer how generative AI will
AI has been around for years now, so why is it making such a huge splash right now? You can credit that to OpenAI’s release
