In today’s digital world, every customer is only a few clicks away from their next fashion purchase. Email marketing enables fashion brands to get their
Marketing automation software is an advanced platform designed to help marketers capture leads, nurture them further down the funnel, and analyse lead behaviour and campaign
Propensity models, also called likelihood-to-buy or response models, are what most people think about with predictive analytics. These models help predict the likelihood of a
SwiftERM is delighted to announce a partnership with Webtrends Optimise. Webtrends Optimize is a powerful, enterprise-grade experimentation platform with a suite of website optimisation tools to enhance your visitor’s digital
Accelerated Mobile Pages (AMP) are lightweight pages designed to give mobile users a lightning-fast experience that is easier to read and more engaging. Google gives
Returns can be a disease — aggressively attacking profit margins, gutting conversion rates, and ultimately threatening your business. In the U.S. alone, Statista estimates return deliveries will cost
Consider your likes and tastes, not your company’s, your own. Food, wine, clothes, style, venues etc, are each unique to you, and likewise every one
Is email marketing dead? According to the latest Radicati Group Email Statistics Report, there will be 281 billion emails sent per day next year. That massive
We’ve collected the top 10 reasons for cart abandonment. We’ll be breaking down each cause in detail, and provide a quick overview of how you
In this report, we outline the prospects for retail spending for Easter. Our principal figures regard spending for the holiday, not spending over the four-day holiday weekend, the length
We’re always analysing our users’ campaigns to see what makes some more successful than others so we can share what we learn. Some of what
There are many academic studies on predictive analytics, but few offer first-hand ecommerce experience on how AI machine learning Predictive Analytics actually can offer immediate help to
Black Friday and Cyber Monday (BFCM) weekend is in November. Black Friday Cyber Monday (BFCM), the weekend after Thanksgiving, is a tremendous opportunity for your eCommerce
If you want to send emails with Magento you need to configure it to use an SMTP server – that is, the outgoing server that takes care of delivering your
One of Magento’s major advantages to international retailers is its multi-store functionality. This allows retailers to run several stores or channels from a single Magento
It is important for us to ensure that the installation of your plugin is perfect. The culmination of registering with us is the issue of your API
If someone spoke to you as “you” people would you take offence? Most people do, it’s quite condescending. Consider then, audience segmenting for email campaigns,
The age of the online shopper means customers becoming less loyal and interested in brands that don’t bother to understand them and offer a demonstration
