In today’s digital world, every customer is only a few clicks away from their next fashion purchase. Email marketing enables fashion brands to get their
Marketing automation software is an advanced platform designed to help marketers capture leads, nurture them further down the funnel, and analyze lead behaviour and campaign
What is email marketing, and where did it begin? As part of this email marketing strategy and tips for successful campaigns, we should first make
Propensity models, also called likelihood to buy or response models, are what most people think about with predictive analytics. These models help predict the likelihood
The European Union’s (current) approach to data privacy legislation In May 2018, the EU implemented the General Data Protection Regulation (GDPR) which became the new
SwiftERM are delighted to announce a partnership with Webtrends optimise. Webtrends Optimize is a powerful, enterprise-grade experimentation platform with a suite of website optimisation tools to enhance your visitors digital
What is AMP and who actually needs It?. Accelerated Mobile Pages (AMP) are light weight pages designed to give mobile users a lightening fast experience
We all like value for money, no one likes to feel deprived of something in addition to normal, that they can enjoy without paying more. It’s
Ecommerce Return Rates Profitability – returns can be a disease — aggressively attacking profit margins, gutting conversion rates, and ultimately threatening your business. In the
Additional returns from existing consumers. Big data is changing the way predictive analytics runs, so that it is significantly more affordable, less complicated, and can
Here are the two ways that modules can appear in the system: Magento 2 gives you an opportunity to manually install modules using 3 different methods:
London/New York, – SwiftERM, the autonomous software for predictive imminent consumer purchases for ecommerce email, is thrilled to announce that they have become a Magento Xcelerate Technology partner.
Annual review of automatic email marketing It’s been an enlightening year for users of our predictive analytics app SwiftERM, with its fair share of anomalies
How to offend your customers and alienate people. Consider your own personal likes and tastes, not your company’s, your own. Food, wine, cloth, style, venues etc,
Is email marketing dead? According to the latest Radicati Group Email Statistics Report, there will be 281 billion emails sent per day next year. That massive
We’ve collected the top 10 reasons for cart abandonment. We’ll be breaking down each cause in detail, and provide a quick overview of how you
This is about the future of technology used in email marketing. There are those receptive to change and those who oppose it. Some are beyond
GDPR Compliance Actions for Merchants. The privacy laws have changed, you now need to adhere to the following directive EU’s General Data Protection Regulation (GDPR). It is already
