Anyone who’s ever even dipped a toe in the performance marketing ocean has heard of CTR. CTR, which stands for “Click-Through Rate”, is a calculation
Are your content marketing efforts in good health? Most mistakes people make with content marketing are avoidable. Let’s look at how to avoid the most
With nearly every marketing operation now taking place online, it can be tough to distinguish between the various types of digital marketing people use today. For
Contextual marketing is the buzzword of the day. It’s a hot one, right up there with personalisation and omnichannel retail. Most professional marketers understand contextual marketing
Email marketing is more powerful than it’s ever been. The past decade saw a record amount of new technologies emerge, making this one of the most
The simplest question in email marketing might also be the one with the most complicated answer. As an email marketer, you want to provide killer
We’ve noticed across our customers, that the average email marketing database increases by about 22.5% every year. Most retailers are getting switched on the techniques
With your delivery costs having an impact on both your profit margins and customer satisfaction, it’s crucial that you’re aware of the best and cheapest
Get into dropshipping. Manufacturers ship products directly to your customer for you. You get all the upside without any of the inherent headaches. Once you
A growing return on investment or ROI is what every business strives for, to increase their profits and revenue. Calculating ROI isn’t simple. It largely depends on
User demographic statistics for any social media network are an essential piece of data for any marketing strategy. Just like how you want to know
For online retailers looking to boost profits, encouraging visitors to spend more can be just as important and can even have more impact than simply
There is no point in trying to deliver the highest profits from hyper-personalisation if the email stylesheet design being used has not been scientifically analysed
Detailing the importance of the rate of return for our ecommerce customers. The ecommerce industry today is booming and shows no signs of slowing down.
This is a busy time of year for email marketers. The Black Friday/ Cyber Monday rush has been and gone, and Christmas is history marketing-wise,
Having spent time building a targeted email list, and your creative team has drafted some awesome emails. The problem then is email deliverability. So this guide is
SwiftERM and Differentia Consulting Announce Partnership to bring hyper-personalisation software to select ecommerce retailers. The Agreement Between SwiftERM and Differentia Consulting offers a mutual collaboration
Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and
