It’s official, loyalty is waning, a new report suggests, with shoppers now more likely to choose where to buy based on fulfilment and customer service.
According to research, 4 out of 5 marketers believe that personalisation is essential to successfully compete today. Therefore, companies are gradually abandoning mass-marketing strategies—i.e. one
This Next in Personalisation Report reveals that companies who excel at demonstrating customer intimacy generate faster rates of revenue growth than their peers. And the closer organisations
Ecommerce has a dark secret, and there are reasons that some people like to keep it that way. If the truth got out then a
The rapid creation and retrieval of relevant content and knowledge on both your communications and website are critical to improving the overall customer experience. Application leaders
With increasing competition for online spend, brands are seeing hyper-personalisation as more crucial than ever. The fashion industry, with its many sizes, collections, and styles, is
The UK ecommerce market insights. The last couple of years saw a significant improvement in the UK economy towards digitalisation. The shift took place at
How to sell wine online. If you are still operating your ecommerce business the same way you did in years past, you are in danger
For any ecommerce business, monitoring your website’s marketing analytics is essential to help grow and improve your operations. Marketing metrics and analytics help reveal the
There are a lot of metrics in email marketing. That’s one of the best things about it – you can track every action and reaction
Ecommerce sites will always be a hot target for cyberattacks. For would-be thieves, they are treasure troves of personal and financial data. In addition to
Many of the SEO tools available have options that help you audit backlinks. While this can be a useful tool for tracking backlinks in general,
Trying to generate renewed interest in fragrances is one of the biggest challenges for this category, revealing the presence of waning sales of the most
There have never been as many opportunities in the ecommerce space as there are at the moment, nor has there been so little competition. However,
According to McKinsey’s State of Fashion report, “The total sales of the traditional fashion sector have grown by more than 20 % over the last three
Customer lifetime value (CLV or LTV) is one of the most important metrics you need to be tracking – and improving – to scale your
Beauty ecommerce marketing driving brand awareness. For Direct-to-Consumer eCommerce brands, visibility isn’t just about building brand awareness, it’s about being highly relevant to your target audience.
DTC petfood market worth $8.16 billion by 2028. According to a new market research report titled “Direct to Consumer Pet Food Market by Type (Meal
