User demographic statistics for any social media network are an essential piece of data for any marketing strategy. Just like how you want to know
For online retailers looking to boost profits, encouraging visitors to spend more can be just as important and can even have more impact than simply
There is no point trying to deliver the highest profits from predictive personalisation if the email stylesheet design being used has not been scientifically analysed
Detailing the importance of the rate of return for our ecommerce customers. The ecommerce industry today is booming and shows no signs of slowing down.
The January Sale email marketing guide. This is a busy time of year for email marketers. The Black Friday/ Cyber Monday rush has been and
We are delighted to offer this comprehensive guide to email deliverability, Having spent time building a targeted email list, and your creative team has drafted some awesome
SwiftERM and Differentia Consulting Announce Partnership to bring Consumer Predictive Analytics to Select E-Commerce Retailers The Agreement Between SwiftERM and Differentia Consulting offers mutual collaboration
Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and
Consumer products bought most often, are those types of products you have to do with most often: in private purchasing. What are the different types
Ask yourself how does anyone become your BFF? Then again a BFF tends to be for life, and usually we only ever have a close
Beware false Idols. If you are an ecommerce retailer and you see the promise of something being able to make your email marketing “automatic”, how
Email personalisation software is a highly profitable and necessary addition to any ecommerce marketing mix: It is monetisation of each consumer’s needs, wants, desires and
have you ever met anyone in marketing that admits the failure of the company they were working at was their fault? It seems as if
Understanding permission required in email marketing is critically necessary for a successful return. GDPR legislation requires you to know your obligations. Businesses that get it right and
Email is a powerful tool that allows marketers to reach their target audience right in their inboxes, and it has the potential to earn your
May 2020, London and New York. SwiftERM are delighted to announce a formal agreement to partner with Microsoft. SwiftERM (Microsoft identity: MPN ID. 6197468) is an
The pace of innovation and the number of resources available to marketers today is nothing short of incredible, and we’d like to explain the benefits
Thanks to Big Data, computational leaps, and the increased availability of analytics tools, a new age of data analysis has emerged, and in the process
