It is now universally accepted that hyper-personalisation will, without question, deliver the highest ROI in marketing, and for our purposes specifically ecommerce marketing. Not only
The SaaS industry has been undergoing considerable expansion over the past few years. A variety of trends have driven much of this. While some have
You know the feeling, we’ve all been there, when you achieve something worthwhile, that your efforts have smashed it. It probably doesn’t matter to anyone
It is essential to understand both the distinction and the means to be able to conduct both quantitative and quantitative analysis in ecommerce. Ecommerce is
There are multiple insights into the forthcoming year for selling wine by ecommerce. But let’s face it, the big players are not going to give
With 2023 right around the corner, it’s time to start thinking about your ecommerce strategy for next year. It’s important to consider the economic climate
A database management system (DBMS) commonly refers to a tool that is responsible for the creation and management of data. It also allows users to
The ecommerce industry has grown exponentially, with total ecommerce sales expected to reach $1.065 trillion by 2023. As an ecommerce business owner, you have unique challenges, like unique rules
You would think that luxury marketing would face an uncertain future, with record inflation, supply chain disruptions, headwinds from China’s authoritarianism and the war in
As the value of hyper-personalisation is now universally accepted as offering the greatest returns in marketing, marketers are no longer asking whether they should hyper-personalise
The upspoken truth about autonomous email marketing, is that the future is already here! It came with AI. A quick Google search for “autonomous email
Using predictive consumer analytics is now simply a matter of plugin installation. Know what your customers will do before they do it with predictive customer
How personal is individual wine choice? Recent years have seen a dramatic increase in wine consumption in many parts of the world, and this trend
Today’s ecommerce customers expect every interaction with their suppliers (retailers) to be relevant and personalised. That means, as marketers, we need to recognise the need
Autonomous email marketing is closer than you think. A little more than 20 years ago, IBM introduced the concept of ‘autonomic computing’, which took inspiration
Attracting new customers via your competitors’ social media pages may sound sneaky… but it’s a strategic marketing strategy. Effective “stealing” requires clever strategy, lots of
Consider your daily life as a customer: you do not want to be bothered with irrelevant coupons, emails, or texts, but you do want to be informed
Latest Trends in Email Marketing. With technology becoming more and more a part of email marketing every day, the marketers who keep up with it
