Email marketing without staff is the ecommerce entrepreneurs dream scenario. To be able to have a catch-all email facility, that you don’t have to touch,
Spanish red wines get a lot of press for being good values, but shopping in the Spanish wine aisle can be as daunting if you
The diffusion of Innovation (DOI) theory, a highly acclaimed and much-quoted academic one, was developed by E.M. Rogers in 1962 and is one of the
To understand this, we first need to look at how hyper-personalisation has reshaped the marketing model. In the past, the success of any marketing campaign was often predicated on the number of leads generated. Technology has evolved, however, and behavioural analytics, journey visualisation and voice of the customer technologies are now coming together to enable organisations to understand and map an individual’s customer journey before intervening in a timely way when a prospect faces a challenge or opportunity.
Much has been written about predictive content personalisation, but what of predictive communication – hyper-personalisation. The more effective cousin, that takes the same technology but
One in five customers has abandoned purchases because no one answered their inquiry. A third of customers encountered technical problems in placing orders. Six percent
The importance of data in ecommerce cannot be overstated. It’s the difference between creating fact-based marketing strategies, and making decisions led by ‘gut feelings’. A
By August last year there were 147 American Viticultural Areas (AVAs) in the state growing California’s wine, with grapes grown as far north as Shasta
Predictive analytics is the use of big data, statistics, and modelling techniques to make predictions about future consumer purchases. It looks at live as well
Hyper-personalisation of communications and websites – whether recommending products, search engine results, news or advertisements – are becoming increasingly prevalent. Employing software that does it
New technology envelops us every day, and autonomous marketing is positioned to become the backbone of the marketing and advertising industry, all thanks to the
Ecommerce metrics and KPIs track ecommerce success, as the source of rich insights of how your business is performing, and trends in user behaviour that
This ecommerce retailer guide to the wine regions of Italy shows to illustrate the depth of knowledge required to satisfy each consumer appetite in their
The highest ROI in ecommerce marketing is the ideal point to start an assessment of all the tools you have in your war chest, to
The most obvious benefit of implementing marketing automation for your ecommerce site is time. By automating tasks you get more of it, to do the
This article focuses on the conception and use of machine-learning predictive personalisation algorithms reshaping consumer knowledge in ecommerce marketing. In the last years, specialised services
CMOs are swamped with new technology on a perpetual basis, Selecting those worthy of consideration is time-consuming and laborious. But what is the value of
This is a fascinating insight from Deloitte into how hyper-personalising the consumer experience using data empowers ecommerce retailers, provided they know how to use it.
