Fashion is constantly evolving. Seasons change. Tastes transform. Fads come and go. Ruled by subjectivity, risk weaves itself into the fashion industry … blessing one moment. Cursing the next. And it’s not just a matter of
Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five to 25 times more expensive than
This year has seen grocery ecommerce become an essential part of the food and beverage industry. For example, shoppers pushed the grocery chain, Kroger’s, into
Insights into selling consumer packaged goods online (CPG). Digital disruptors like Amazon have forced more traditional brick-and-mortar businesses to rise and adapt in a variety of ways.
When it comes to increasing revenue, most marketers’ first instinct is to find more customers—but that isn’t the only way to grow. Another angle to
There’s plenty of opportunity. But to be successful, you need to bring targeted traffic to your ecommerce store and maximise your brand visibility. You need
From Spotify to Netflix and Amazon, we’re surrounded by extreme personalisation every day. Consumers have come to expect the same level of personalisation from companies
Understanding the multichannel conundrum. Today, roughly 95% of the population owns a smartphone, as mobile sales have rocketed from 15% to 75% in the last
Long controlled by legacy conglomerates, the beauty industry has been rocked by having to turn online. Once “challenger” brands like IPSY, Glossier, and Fenty Beauty are now household
Fashion executives are planning for a range of scenarios and hoping for a speedy global recovery. However, amid increasing pressure on performance, shifting consumer behaviour,
Individualism and emerging fashion trends. Fashion is complex and always evolving so when discussing the next big trend, nobody can be certain what the next season
The food and beverage sector has found its sweet spot when it comes to maximizing the potential of digital and online sales. With more online grocers joining
Email marketers are on a constant search for a silver bullet—the one trick that gives them better visibility in front of subscribers and gets their
Understanding Data Analytics in Ecommerce Retail. In the 2nd Quarter of 2020, US retail ecommerce sales shot up to $211.5 billion, up from $160.4 billion
Personalisation is a term increasingly used in digital marketing, and for good reason — it effectively improves customer engagement, which drives revenue. For media companies,
Today’s consumers are more clued-up than ever, and creating an authentic brand that consumers believe in is increasingly difficult. Companies can no longer hope to
Ecommerce marketing has its own specialised business language, which is constantly evolving, meaning every time you think you’ve got your head around the lingo, a
To help the decision on which technique to choose, we expanded upon the short labels you see in the graph to help scope the response
