Evaluating technology innovation in marketing If you’re involved in marketing strategy development, you will be constantly making judgments and reviewing with colleagues which digital technology
How suppliers, distributors, and retailers can be successful in selling wine online. Selling wine by ecommerce is overtaking traditional retail sales. Retailers, vintners and vineyards
This global downturn will be unlike the 2008 recession, where the economy was active but the credit markets were frozen. It’s an onslaught of contributing
Like it or not most of the economic metrics point to a recession coming, and that can spell disaster for many people, not least ecommerce
Ecommerce hyper-personalisation is the practice of delivering product offerings to individuals quid-pro-quo for using their data, demonstrating both appreciation of both their custom and loyalty to
Behavioural economics in ecommerce marketing is a discipline of knowledge that tries to find answers to questions about our purchasing decisions. To be more precise
The top 50 wines of DWWA 2022. The 0.27% of entries awarded Best in Show at this year’s Decanter World Wine Awards reflect the inspiring
SaaS and subscription models for ecommerce marketing. Two current trends in software go hand in hand but aren’t the same: software-as-a-service (SaaS) and subscription. SaaS refers
Hyper-personalisation has changed marketing from the bottom up. First, you need to appreciate the distinctions between hyper-personalisation software improving the customer experience, and, in turn,
The distinction between hyper-personalisation and customisation depends on who is inputting the data or making the changes. Hyper-personalisation is the action of creating or modifying
Wine marketing, keeping it personal. We call it wine tasting, yet a glass of wine can engage with all our five human senses. Moreover, it
There are three core types of email marketing software and each has a unique purpose, each with varying degrees of success, but widely appreciated within
Essential skills needed in ecommerce marketing. The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help
Understanding email marketing metrics. In this post, we are looking to offer help understanding how to analyse email marketing performance. An email service provider will begin
You may have noticed an increasing number of “cookie banners” over the past few years. These are those dialogue boxes that display on a website,
Many marketers have emphasised webinars, social media, video marketing, or anything shiny they come across, knowing that trusted revenue streams like email marketing will deliver
The future of email marketing. It’s hard to imagine a world without email. More than 4 billion people were expected to have at least one
Dynamic hyper-personalised email content. Email marketers take pride in being associated with one of the successful marketing channels with 81% customer retention. This is great news
