Hyper-personalisation is the most advanced form of micro-marketing, as it chases the ultimate goal, maximising the return from each consumer. If you search the term
There is no denying the necessity of hyper-personalisation in email marketing. Hyper-personalisation increases open rates, and it shows your audience that you acknowledge and understand their
Finding ways to get new ecommerce customers to visit and then purchase from your ecommerce store is no easy feat, especially if you’re just starting
Younger generations are key to online wine success. Ahead of Wine Paris and Vinexpo Paris in February 2023, organisers have partnered with Wine Intelligence to
Email hyper-personalisation, how powerful is it and how to do it? This should feature as every ecommerce marketer’s highest priority. By offering a hyper-personalised experience
Email marketing is the highest-achieving go-to ecommerce marketing solution, and as relevant to marketing goals as it ever was – below are the statistics to
The consumer decision-making process involves five basic steps. This is the process by which consumers evaluate making a purchasing decision. The 5 steps are problem
Sadly for anyone teetering on the edge or recently poking a toe in the water of running a wine ecommerce business, you may already appreciate
Here is a summary of the latest food and grocery predictions on consumer trends for the upcoming year from influential market research firms around the
Predictive personalisation software which has been around for a few years, has now been replaced by AI machine learning hyper-personalisation but has begun to gain
Database management systems are software systems used to manage and manipulate data in a database. As most application performance issues originate in the database, knowing
It is a well-known fact that digital platforms are changing the fundamental workings of many businesses, but are you evaluating the right ecommerce metrics? Music
Data analytics in ecommerce can help you to provide a working strategy for your business. It is the process of extracting and processing data into
The importance of email hyper-personalisation is probably the first thing to stress to a new ecommerce retailer, which they should never fail to include, in
Once you choose great products to sell create your strong product portfolio and have identified your target market, company growth can take off — and
Email marketing has been an integral part of successful marketing strategies for over 20 years, and it continues to gain in popularity and effectiveness. 87%
To say the state of the world’s economy is troublesome to consumers would be an understatement. Inflation is affecting the US economy as fears of
Google Search Console (GSC) is an essential tool for webmasters and SEOs. It provides data about your website’s performance on Google search results pages. In
