AI Email
Sustaining Email Attribution Models for ecommerce
Email marketing attribution involves gathering information to figure out if an email played a role in a transaction, such as a purchase, signing up for
June 17, 2024
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Email marketing attribution involves gathering information to figure out if an email played a role in a transaction, such as a purchase, signing up for
Artificial Intelligence has gradually integrated into our daily experiences, from the generative AI technology that operates our mobile devices, to self-driving cars, to the instruments
The worldwide market for artificial intelligence (AI) is expanding at an astonishing pace, forecasted to hit $1.8 trillion by 2030, with an average growth rate
Recent reach into the winners at ecommerce reveals the significant progress made by UK ecommerce in the last four years. It’s anticipated that store visits
A large language models (LLM) is a form of artificial intelligence (AI) software capable of identifying and producing text, among various other functions. These models
In our rapidly moving world, artificial intelligence (AI) is increasingly a part of our everyday routines. From chatbots to forecasting systems, AI is transforming our
In the constantly changing world of AI, the development of multimodal models represents a major advancement. These models, able to analyse and comprehend information from
We’ve just completed a survey of our fastest-growing and most profitable clients to establish what has helped them achieve the most in the last 12
In today’s business landscape, achieving success and launching digital projects are powered by data and analytics (D&A) strategies that grow in alignment with organisational goals.
Send time optimisation a part of AI hype-personalisation involves the strategy of sending out marketing emails at moments when a specific individual consumer is most
IBM Research has announced an innovative analogue AI chip that can perform high-performance, high-accuracy deep neural network (DNN) computations. The paper, published in Nature Electronics,
In today’s ever-evolving email marketing landscape, senior marketers need to stay up-to-date with the latest trends to succeed in the email marketing landscape. As AI
In 2023, the global hyper-personalisation market size was 18.9 billion USD and it is expected to reach 74.82 billion USD within 10 years, with a
Global Market Size, Forecast, and Trend Highlights Over 2024-2036 The market size of Autonomous AI & Autonomous Agents is expected to grow at a 36%
In the world of marketing, the hype around generative AI is at an all-time high. According to a recent BCG Group survey, global Chief Marketing
Machine learning models are prone to overfitting and underfitting when training. Regularisation is used to correct the model so that it correctly fits the test
The rise of online shopping has brought about a new issue for retailers: an increase in online return fraud and return policy abuse, according to
Hyper-personalisation is the new normal in the ever-evolving world of luxury brands. Today’s consumers want experiences that are tailored to their tastes and wants. As