Personalisation had become an integral part of exceptional customer experience—not just in ecommerce channels but in all customer interactions. This transition was fueled by rising
Today’s marketplace is constantly fluctuating and its vital organisations adapt, by harnessing the power of analytics and artificial intelligence (AI) to make the necessary changes to survive
In the ever-evolving realm of ecommerce, the paradigm of customer engagement is undergoing a profound transformation through the lens of hyper-personalisation, or as it will
Today’s consumers expect tailored, curated experiences and brands are now on the hook to deliver a future of shopping that includes individualisation and AI-driven experiences.
Sophisticated advances in tech now enable you to change your relationship with each consumer. Specifically offline, via email, unique in it’s product selection, for each
There is no time to worry about presenting a potentially bleak or vain hypothesis, only a search for what is unavoidable in the future. On
For the purpose of discussing conflicting visions in AI personalisation in this article, personalisation is defined as a suite of technologies designed to filter out
Machine learning (ML) has revolutionised the way we interact with technology. From personalised product selection content for email marketing to streaming media content, ML algorithms
Cognitive dissonance theory (Festinger 1957) states that people experience a mental discomfort when they hold contradictory beliefs, attitudes, or values, or when they act in
The ecommerce marketing emails that perform best across all measures (think all the traditional metrics: opens, engagement, CTR, conversions) have one thing in common: they
Fashion companies will face economic headwinds, technology shifts, and an evolving competitive landscape in 2024. However, shifting consumer priorities will continue to offer opportunities. The
Artificial intelligence (AI) and machine learning are woven into the fabric of our everyday lives today, often for huge benefits. (See understanding and using AI
If you’re responsible for the growth of an ecommerce site, then you will already appreciate that as exciting as what’s coming is, it’s difficult to
Deep learning is the field of artificial intelligence (AI) that teaches computers to process data in a way inspired by the human brain. Deep learning
If category or market share are key initiatives for your organisation, it’s likely that you are trying to determine your most promising sources of new
With the growing use of AI, new risks are emerging that require mitigation. These risks relate to bias and discrimination, trust and transparency, privacy and
Top trends in data and analytics technology and practices can help anticipate change and transform uncertainty into opportunity. Data and Analytics (D&A) leaders must factor
Thanks to its flexibility and range, and user-friendly, natural language–based interface, AI technology is showing its mettle everywhere from copywriting to coding. Its power and
