Where predictive analytics Is having the biggest impact. The big data revolution is upon us. Firms are scrambling to hire a new brand of analysts
Predictive analytics delivers immediate benefits. There are many academic studies on predictive analytics, but few offer first-hand ecommerce experience on how Predictive Analytics actually can offer immediate
Black Friday and Cyber Monday (BFCM) weekend is coming up in November. Black Friday Cyber Monday (BFCM), the weekend after Thanksgiving, is a tremendous opportunity for
If you want to send emails with Magento you need to configure it to use an SMTP server – that is, the outgoing server that takes care of delivering your
A guide to international expansion with Magento. One of Magento’s major advantages to international retailers is its multi-store functionality. This allows retailers to run several
Do multi-faceted ecommerce solutions confuse or do we have a problem that we didn’t appreciate? Could it be that when being innovative, delivering one solution
Installing your SwiftERM plugin is simple and easy. It is important for us to ensure that the installation of your plugin is perfect. The culmination of registering with
Segmenting for email, a death knell tolls. If someone spoke to you as “you” people would you take offence? Betcha would.Consider then, audience segmenting for
The age of the online shopper means customers are becoming less loyal and interested in brands. Instead, they are searching for the best deals elsewhere.
How to avoid spam filters. If you’re like most marketers, when it comes to your email marketing efforts you’re probably spending most of your time
Granular Analysis incorporated in Algorithm: Granular computing has been more of a theoretical perspective than a coherent set of methods or principles. As a theoretical perspective, it encourages an approach
Undoubtedly, online retailers are wising up to the fact that today’s consumers are part of a new rich-media-driven world order in which make a purchase
What is customer lifetime value? In ecommerce, CLV is the value a customer contributes to your business over their entire lifetime at your company. The
