An expert analysis of Email metrics and KPIs to measure success for ecommerce customer behaviour, product relevance and measurable revenue growth.
A recent survey of digital marketing and ecommerce executives conducted by CommerceNext in partnership with CommX found that developing a more careful appreciation of individual
It’s official, loyalty is waning, a new report suggests, with shoppers now more likely to choose where to buy based on fulfilment and customer service.
According to research, 4 out of 5 marketers believe that personalisation is essential to successfully compete today. Therefore, companies are gradually abandoning mass-marketing strategies—i.e. one
An expert analysis of McKinsey personalisation research and its implications for ecommerce customer relevance and measurable revenue growth.
Ecommerce has a dark secret, and there are reasons that some people like to keep it that way. If the truth got out then a
With increasing competition for online spend, brands are seeing hyper-personalisation as more crucial than ever. The fashion industry, with its many sizes, collections, and styles, is
An expert analysis of The UK ecommerce market insights for ecommerce customer behaviour, product relevance and measurable revenue growth.
Ecommerce personalisation best practices. Successful ecommerce brands know that there is no better way to make an online customer feel special than through a personalised
Hyper-personalisation is essential for Cycle marketing. You know all that talk about ‘Big Data,’ ‘re-targeting,’ ‘AI machine learning technologies,’ and other such techno-jumbo? It’s like
MarketingWeek recently published an article on the changing fabric of online retail shopping. It’s clear from the article that ecommerce hyper-personalisation is taking over. 94%
Identifying how much personalisation to offer – and to whom – will separate winners from losers. More than 70% of customers now expect more personalised
An expert analysis of Hyper-personalisation vs. Segmentation for ecommerce customer behaviour, product relevance and measurable revenue growth.
An expert analysis of Fashion and accessories – ecommerce covets for ecommerce customer behaviour, product relevance and measurable revenue growth.
The cosmetics industry has historically promoted an idealised and homogenous portrayal of beauty. The idea that “we’re worth it” – and that a single lipstick
Ecommerce is an environment that’s constantly changing and upgrading as technologies improve and companies battle against each other to win a greater share of the
Email Guide: When creating a call-to-action, it is essential to be mindful that email is a push channel and the website is a pull channel —a key difference oft-forgotten
From Spotify to Netflix and Amazon, we’re surrounded by extreme personalisation every day. Consumers have come to expect the same level of personalisation from companies
Consumers: Some people meet, fall in love and get married right away. Others can spend hours in the sock aisle at the department store, weighing
An expert analysis of What customers want from marketing emails for ecommerce customer behaviour, product relevance and measurable revenue growth.
How to improve your customer acquisition strategy. Every business needs new customers to grow and succeed, so whether you’re a company of five or 5,000,
The complete guide to ecommerce marketing: This world of ecommerce marketing often seems like an intimidating one, with marketing types ranging anywhere from social media
Perfecting both omnichannel retail and hyper-personalisation is no small task for retailers, yet despite the many challenges they’ve faced, some have thrived in a new era of ecommerce. To
At its core, what luxury brands must do now is not think digital but think about customer experience. The growing millennial demographic in the high-end space
