At its core, what luxury brands must do now is not think digital but think about customer experience. The growing millennial demographic in the high-end space
Hyper-personalisation offers the biggest bang for your marketing buck. Not only will it open up new ways to boost revenue and conversions, and to acquire
An expert analysis of Hyper-personalisation the future of CX for ecommerce customer behaviour, product relevance and measurable revenue growth.
Performance marketers today face a conundrum. On the one hand, you’re tasked with creating marketing campaigns that appeal to wide—and sometimes very different—groups of prospects.
For some time now, consumers have been moving toward demanding more frictionless payment methods across online and offline channels. The social distancing and sanitising practices
The goal of any ecommerce business is clear: as you draw your target audience to your website, you want to simultaneously convert them into customers.
Recent years have made personalisation central to fashion marketing. The ever-elusive millennial demographic demands shopping experiences which foster lasting connections between consumers and brands. The brands that
Customer lifetime value, or CLV, is a marketing metric that predicts the total worth of a customer to a business throughout their entire relationship. In
Predictive hyper-personalisation is the ability to predict customer behaviour, needs, or wants and then precisely tailor offers, products, and messages to each recipient across channels
Omnichannel: Once the main vehicle for how brands connect with visitors online, these days, your website is now just one of many channels used to
Hyper-personalisation is the practical way to leverage AI. Marketers are embracing hyper-personalisation. While many companies are still struggling to understand how artificial intelligence (AI) will
Hyper-personalisation will, hands-down, give you the most bang for your marketing buck (See Forbes – Hyper-personalisation is already here. ) Not only will it open
Content personalisation is not web personalisation: A few years ago, David Weinberger, a technologist and co-author of The Cluetrain Manifesto, wrote, “Personalisation: the automatic tailoring
Most consumers don’t want brands to passively push their products. They don’t trust brands that are faceless corporations and they don’t want to be treated
The ecommerce marketing emails that perform best, across all measures (think all the traditional metrics: opens, engagement, CTR, conversions) have one thing in common, they
89% of businesses are investing in personalisation as a critical strategy for their current and future success. However, personalisation goes far beyond adding a first name field
There’s plenty of opportunity. But to be successful, you need to bring targeted traffic to your ecommerce store and maximise your brand visibility. You need
An expert analysis of Stats Showing the Power Of Personalisation for ecommerce customer behaviour, product relevance and measurable revenue growth.
Personalisation is a term increasingly used in digital marketing, and for good reason — it effectively improves customer engagement, which drives revenue. For media companies,
Personalisation is no longer something shoppers are surprised by – it’s something they expect. In a world where shoppers think they’re seeing a lot more
Improving your email marketing performance is essential in todays high-intensity ecommerce world. Email marketing can seem like a deceptively simple task at first glance, but
An effective list strategy is crucial to the overall performance of email marketing. However, what are the most significant barriers to the success of an
This is an article for established ecommerce brands that are looking to take their marketing to the next level. This is for brands that have
An expert analysis of A beginner’s guide to predictive analytics for ecommerce customer behaviour, product relevance and measurable revenue growth.
