Google Analytics is undeniably the most powerful digital marketing tool but is underrated by most businesses. If you have an ecommerce website, there is a
If your ecommerce site isn’t mobile-friendly or mobile-optimised, you’re missing out. This post goes over some of the reasons you really should go mobile by
Data analytics is now essential to ecommerce success. Targeting the right audience through advertising platforms is highly necessary to boost online sales as customers only
What this means for ecommerce retailers The true cost of marketing includes the recurring human effort spent selecting audiences, products and send times, not merely
How to reduce your rate of return. The ecommerce industry today is booming and shows no signs of slowing down. It does however come with
How to create a social media strategy. A social media strategy is a summary of everything you plan to do and hope to achieve on
How to improve your customer acquisition strategy. Every business needs new customers to grow and succeed, so whether you’re a company of five or 5,000,
Gartner identifies 10 technology trends that can help organisations respond to change, uncertainty and the opportunities they bring in the next year ecommerce retailers should use
Starting your own ecommerce business is an exciting venture with endless possibilities thanks to billions of people using the internet around the world. Many ecommerce
Solve the customer decision hidden inside ecommerce complexity Acquisition cost, privacy, fulfilment, competition and technology all shape ecommerce performance. Yet even a well-run retailer loses
Various crisis in the past few years has hit hard in many wine producing areas. People have preferred less expensive products, making their purchases on
The food and beverage sector has found its sweet spot when it comes to maximising the potential of digital and of online sales. With more online grocers
There’s no question about it: the digital revolution has changed the way people do – and respond to – marketing. Thanks to developments like cloud
This world of ecommerce marketing often seems like an intimidating one, with marketing types ranging anywhere from social media outreach to influencer engagement, and email marketing to
In ecommerce, sustainability and growth are impossible unless you’re willing to invest resources in tools that can help you scale your business. When you first
A Technology Stack conundrum may seem like a big deal, specifically for non-tech entrepreneurs. Will it scale? Will I be able to hire developers? Is it reliable
What this means for ecommerce retailers Smaller retailers need customer relevance without adding a permanent burden of manual segmentation, campaign construction and analysis. SwiftERM applies
What market capitalisation reveals—and what it does not Market capitalisation shows how public markets value a listed company’s future earnings and risk at a particular
