The average CMO may no longer be familiar with Maslow’s theories since leaving University, but having expanded earlier in our blog about his Hierarchy of
On the surface, purchasing decisions appear to be simple. We purchase what we need and want, based on price, quality and availability. But underneath the
Deep learning is all the rage today, as breakthroughs in the field of artificial neural networks in the past few years have driven companies across
Typically we explain taste—in food, music, movies, art— in terms of culture, upbringing, and sheer chance. In what we buy often the same applies. It
The ecommerce landscape is undergoing a significant transformation. Consumers are increasingly turning to online channels for their shopping needs, demanding convenience and a hyper-personalised experience.
A New Survey of 2,000 Consumers in North America Reveals that 41% Would Like to Hear From Brands Weekly—and 32% Say They Will Shop Elsewhere
It’s no secret that hyper-personalisation creates better digital experiences that drive better business outcomes. That includes more consumer interactions, more sales, and more revenue. McKinsey
It’s no secret that personalisation drives engagement. Today’s marketers also know that AI can power hyper-personalisation. But many are struggling to effectively deploy it, specifically
When you’ve been browsing a website, seen and bought a few things you like, and when they email you it’s like someone has been reading
The decision to embrace AI hyper-personalisation is not just a matter of adopting new technologies. It forces companies to reimagine their content supply chain to
Among the great challenges posed to democracy today is the use of technology, data, and automated systems in ways that threaten the rights of the
The resurgence of AI has industry leaders counting the days until quantum computers go mainstream. There’s been considerable progress on the quantum computing front since
On 6th February 2024, the UK Government unveiled its long-awaited response to last year’s White Paper consultation on regulating Artificial Intelligence (AI). As expected, the Government’s “pro-innovation”
Quantum AI combines the power of quantum computing with the algorithms of artificial intelligence (AI). It enables technologies to solve problems exponentially faster and in
The marketing world is dynamic and ever-changing. The latest trends, technologies, and tactics are never stagnant. Keeping an eye on the newest marketing statistics is
In the realm of technology, 2024 is becoming not just an evolution but a revolution—a transformative era where Artificial Intelligence (AI) transcends boundaries, reshaping the
Following the ever-growing adoption of artificial intelligence in ecommerce marketing, the distinction between personalisation and hyper-personalisation software has become ever more important. Indeed, some might
Imagine you visit two different websites for companies in the same industry. One offers you three choices, while the other presents 15 varied options. Which
