SwiftERM Blog, Rich In Guides, News And Information

Insights and industry news.

AI powered marketing, its all about quality data
Ecommerce Masterclass

AI-powered marketing is all about quality data

In the world of marketing, the hype around generative AI is at an all-time high. According to a recent BCG Group survey, global Chief Marketing Officers (CMOs) are bullish on AI’s potential to boost productivity and deliver a competitive edge. Seventy per cent are already implementing AI-powered marketing, 19 % are testing it, and the […]

Read More »
When Not to Use Deep Learning
AI Technology

When Not to Use Deep Learning

Deep learning is all the rage today, as breakthroughs in the field of artificial neural networks in the past few years have driven companies across

Read More »
Neilson report: winning in ecommerce 2024
Ecommerce Masterclass

Neilson report: winning in ecommerce 2024

winning in ecommerce: The ecommerce landscape is undergoing a significant transformation. Consumers are increasingly turning to online channels for their shopping needs, demanding convenience and

Read More »
hyper-personalised emails
AI Email

Understanding customer preferences for hyper-personalised emails

A New Survey of 2,000 Consumers in North America Reveals that 41% Would Like to Hear From Brands Weekly—and 32% Say They Will Shop Elsewhere if Brands Send Them Irrelevant Messages. MoEngage, the insights-led customer engagement platform, today revealed the results of a new survey focused on consumers’ expectations of how brands leverage hyper-personalised emails to interact […]

Read More »
The blueprint for US AI Bill of Rights
AI Technology

The blueprint for US AI Bill of Rights

US AI: Among the great challenges posed to democracy today is the use of technology, data, and automated systems in ways that threaten the rights of the American public. Too often, these tools are used to limit our opportunities and prevent our access to critical resources or services. These problems are well documented. In America […]

Read More »
The UK’s framework for AI regulation
AI Technology

The UK’s framework for AI regulation

AI regulation: On 6th February 2024, the UK Government unveiled its long-awaited response to last year’s White Paper consultation on regulating Artificial Intelligence (AI). As expected, the

Read More »