Email automation has been superceded by autonomous email. But for some is a concept that is easier to ignore than embrace. Automated email, also referred
What are the best red wines to drink this year? It naturally follows that a guide to what wines to drink this year, is if
Investment analysts are forecasting luxury’s growth for 2023 to be half that of 2022, due to a slowdown in consumer demand. But growth nevertheless. As
Email personalisation is the key to conversion, and the logical endpoint for communicating with your database, it’s conversation rate to sales is phenomenal, and it’s
As a professional marketer you have already honed your skills, so this professionals guide to personalised emails is devised both to add polish, serve as
Ecommerce sales grew by 16.8 percent last year, accounting for approximately 20 percent of all retail sales worldwide, this article is about how to maximise your ecommerce ROI. This
We all know personalisation is crucial for providing a great customer experience, converting shoppers, and earning long-term loyalty. But the way we define personalisation is
Advances in technology have delivered the future of email marketing early. Consider the distinction between the autonomous email and automatic email, you may think this
We’ve all seen the devastation of wild-fires, drought and now floods, but is California’s $46 billion wine industry prepared for client change? Climate change poses
Fashion ecommerce can be highly lucrative, but the consequence of which is heavy competition, and the immediate effect of any economic influence. You only need
If you own or run an equestrian goods company you will appreciate how competitive it is. The British Equestrian Directory lists 2448 retailers. That’s a
Reuters breaking news predicts that ecommerce success is about to explode on social media. This corroborates the Bank of England prediction that ecommerce growth in
In a recent seminar on ecommerce in London, the central topic for discussion were the latest industry trends and implications of price rises. From these
Ecommerce marketing managers critically work in both tactical and strategic ways. They are integral to devising and running campaigns, bringing new creativity to the table,
Why do independent grocers need ecommerce more than ever? There are a few things in life that are reasonable to call constant. First, people are
Understanding the API-first approach is useful for ecommerce marketing for retailers. Web APIs (API stands for Application Programming Interface. In the context of APIs, the word
Businesses understand the importance of ecommerce and digital transformation, and are learning how to generate disruptive ecommerce results. In fact, according to one report, 94% of executives
The wine industry is entrenched in traditional values, and both reluctant and nervous to embrace change. It’s a significant business and economic power. But with
