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Insights and industry news.

The content marketing trend in fashion
Retail Development

The content marketing trend in fashion

The good content marketing trend in fashion. Good content marketing is like a fashion statement: it expresses human individuality while resonating with socio-political developments and

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Luxury goods marketing getting it right
Retail Development

Luxury goods marketing – getting it right

Marketing strategy in the luxury business is constructed around the dream value, the personal-targeting-positioning model and the 7 pillars that most professionals know: product, price, promotion,

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Data Analytics Technology Trends
Retail Development

Data Analytics and Technology Trends

Gartner identified data analytics technology trends that can help organisations respond to change, uncertainty and the opportunities they bring in the next year. D&A leaders should use

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Essential B2C marketing implementations
Retail Development

Essential B2C marketing implementations

Essential B2C marketing implementations. Technology and regulatory changes will require preparation. We asked marketing experts how they plan to tackle the next 12 months—here are

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Beauty products - online analytics
Retail Development

Beauty products – online analytics

A fascinating piece of research carried out by Salience highlighted the winners and losers in the online beauty market in the UK, the annual insight report recently

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Selling alcohol online analytical findings
Retail Development

Selling wine online analytics

An amazing piece of research carried out by Salience highlighted the winners and losers in the online wine market in the UK, the annual insight report recently

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