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Insights and industry news.

Luxury brands in 2021: DM and CX
Retail Development

Luxury brands: DM and CX

At its core, what luxury brands must do now is not think digital but think about customer experience. The growing millennial demographic in the high-end space

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Predictive personalisation the future of CX
Retail Development

Hyper-personalisation the future of CX

Companies of all sizes have invested heavily in tools and technologies to help them understand their customers more deeply and to gain the advantages of superior customer

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What is Cross-Channel Attribution?
Retail Development

What is Cross-Channel Attribution?

The goal of cross-platform or cross-channel attribution is to gain visibility into performance across the entire media mix and reveal how each marketing channel, tactic,

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Critical Ecommerce Technology Trends
Retail Development

Critical Ecommerce Technology Trends

Technological advancements have had a huge impact on the ecommerce world, transforming the way consumers connect with brands and empowering them to shop more effectively.

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