At its core, what luxury brands must do now is not think digital but think about customer experience. The growing millennial demographic in the high-end space
Artificial Intelligence has a rich history of optimising business outcomes. For example, over the past decade, airlines worldwide have used AI to set dynamic pricing for airline
Hyper-personalisation offers the biggest bang for your marketing buck. Not only will it open up new ways to boost revenue and conversions, and to acquire
Companies of all sizes have invested heavily in tools and technologies to help them understand their customers more deeply and to gain the advantages of superior customer
The goal of cross-platform or cross-channel attribution is to gain visibility into performance across the entire media mix and reveal how each marketing channel, tactic,
With people spending more time online, social commerce offers retailers a chance to target customers on the channels where they’re spending so much of their day
To stay on top of the game, it is essential to understand and learn whether marketing and promotional tactics fulfil their purpose. Below are a few
Selling over the Internet was, and still can be, a big step for many businesses. But just as ecommerce is now a daily choice for
Dynamic pricing is when a company or store continuously adjusts its prices throughout the day. The goal of these price changes is twofold: on one hand,
Influenced by lifestyle and behavioural shifts, consumers are increasingly making choices based on goals ranging from healthier living and ethical consumerism to greater convenience and stricter budgeting. Never
Just because ecommerce has become reasonably ubiquitous does not mean that in-store retail shopping is dead. In many cases, ecommerce brands are opening brick-and-mortar locations.
The ecommerce challenge for profitable customers is that today’s retailers need to do three things simultaneously: increase customer revenue, decrease marketing costs, and continue to
Consumers are spending more money online than they do in brick-and-mortar stores, particularly during the busy holiday season. But these same online shoppers do something
Technological advancements have had a huge impact on the ecommerce world, transforming the way consumers connect with brands and empowering them to shop more effectively.
Performance marketers today face a conundrum. On the one hand, you’re tasked with creating marketing campaigns that appeal to wide—and sometimes very different—groups of prospects.
How to increase your Customer Lifetime Value. There are two ways to grow your business. The first is to acquire new customers, but that takes an acknowledged 6x
SaaS marketing metrics that boost ROI. We all know that SaaS marketing is different. You’re dealing with a short buying cycle, the risk of churn, no
Vertical markets, or “verticals,” are business niches where vendors serve a specific audience and their set of needs. Vertical markets are increasingly being served via
