McKinsey estimates that word of mouth is responsible for between 20 to 50% of purchasing decisions, this makes personalisation essential to ecommerce email. This is because
We have never before included heavy academic papers (ecommerce) in our blog, but when a study on the external influences on consumer ecommerce came along,
Burgundy has built its winemaking traditions throughout the centuries and still presents the benchmark of excellence. It is where the understanding and the respect towards
Enterprise resource planning (ERP) refers to a type of software that organisations use to manage day-to-day business activities such as accounting, procurement, project management, risk management and compliance, and supply chain
Mounting digital marketing costs and ecommerce readjustments have put the viability of pure direct-to-consumer business models into question. The State of Fashion 2023 reveals that
The case for breaking down silos across marketing channels to avoid lost revenue and wasted ad spend. In general, ecommerce retail can be thought of
In the world of predictive analytics, knowing how they work should not be just the domain of University students, mathematicians and analytics geeks. Ecommerce retailers
At times of financial discomfort, subscriptions and memberships can seem like easy and obvious targets to cut back on. But when subscription models have recently
The “Cigar Market” is one of the sectors that is expanding the fastest, thus it is crucial for players in the market to first do
Email automation has been superseded by autonomous email. But for some is a concept that is easier to ignore than embrace. Automated email, also referred
As a professional marketer, you have already honed your skills, so this guide is aimed at adding polish, serving as a refresher and offering insight
Ecommerce sales grew by 16.8 % last year, accounting for approximately 20 % of all retail sales worldwide, this article is about how to maximise your ecommerce ROI. This
Hyper-personalisation is crucial for providing a great customer experience, converting shoppers, and earning long-term loyalty. But the way we define personalisation is in serious need
Advances in technology have delivered the future of email marketing early. Consider the distinction between autonomous email and automatic email, you may think this is
We’ve all seen the devastation of wildfires, drought and now floods, but is California’s $46 billion wine industry prepared for client change? Climate change poses
Fashion ecommerce can be highly lucrative, but the consequence of this is heavy competition and the immediate effect of any economic influence. You only need
If you own or run an equestrian goods company you will appreciate how competitive it is. The British Equestrian Directory lists 2448 retailers. That’s a
Reuters breaking news predicts that ecommerce success is about to explode on social media. This corroborates the Bank of England prediction that ecommerce growth in
