In a recent seminar on ecommerce in London, the central topic for discussion was the latest industry trends and implications of price rises. From these
Ecommerce marketing managers critically work in both tactical and strategic ways. They are integral to devising and running campaigns, bringing new creativity to the table,
Why do independent grocers need ecommerce more than ever? There are a few things in life that are reasonable to call constant. First, people are
Understanding the API-first approach is useful for ecommerce marketing for retailers. Web APIs (API stands for Application Programming Interface. In the context of APIs, the word
Businesses understand the importance of ecommerce and digital transformation and are learning how to generate disruptive ecommerce results. In fact, according to one report, 94% of executives
The wine industry is entrenched in traditional values, and both reluctant and nervous to embrace change. It’s a significant business and economic power. But with
With grocers projected to continue their digital transformations, five specific grocery technology trends are set to lead the way. This, at a time when the
Hyper-personalisation is the most advanced form of micro-marketing, as it chases the ultimate goal, maximising the return from each consumer. If you search the term
There is no denying the necessity of hyper-personalisation in email marketing. Hyper-personalisation increases open rates, and it shows your audience that you acknowledge and understand their
Finding ways to get new ecommerce customers to visit and then purchase from your ecommerce store is no easy feat, especially if you’re just starting
Younger generations are key to online wine success. Ahead of Wine Paris and Vinexpo Paris in February 2023, organisers have partnered with Wine Intelligence to
Email hyper-personalisation, how powerful is it and how to do it? This should feature as every ecommerce marketer’s highest priority. By offering a hyper-personalised experience
Email marketing is the highest-achieving go-to ecommerce marketing solution, and as relevant to marketing goals as it ever was – below are the statistics to
The consumer decision-making process involves five basic steps. This is the process by which consumers evaluate making a purchasing decision. The 5 steps are problem
Sadly for anyone teetering on the edge or recently poking a toe in the water of running a wine ecommerce business, you may already appreciate
Here is a summary of the latest food and grocery predictions on consumer trends for the upcoming year from influential market research firms around the
Predictive personalisation software which has been around for a few years, has now been replaced by AI machine learning hyper-personalisation but has begun to gain
Database management systems are software systems used to manage and manipulate data in a database. As most application performance issues originate in the database, knowing
