Whether it’s a matter of concern or excitement, artificial intelligence (AI) is pervasive and undoubtedly here for the long haul. So, let’s talk about it! While AI is currently in
In a world driven by constant connectivity, online experiences need to be more personalised than ever before. This hyper-personalised approach aims to create the most
A consumer’s buying decision depends on the type of products that they are thinking of buying. The behaviour of a consumer buying a coffee is a lot
The number of clicks it takes to go from the homepage to another page within a website is called click depth and is an important
What if you could use data to predict what a customer will buy, one year before they even know they want it? Automating through machine
Top brands understand their customer’s unique needs and preferences and dominate their markets by using that knowledge to craft engaging experiences. Think of Spotify, YouTube,
Time on-page measurement refers to the amount of time a user spends on a particular page of your website before navigating to another page or
Statistical modelling is used by organisations to transform data into business insights before machine learning (ML) comes into the picture. Continuing our series of articles,
What Is AI Code Review? Artificial Intelligence (AI) code review is an automated process that examines the code of a software application for potential problems
Our purpose in this article is to provide a point of empirical evidence as to how machine-learning techniques stack up in their ability to predict
Consumers are changing buying tactics for their self-care needs as they prioritise budget-friendly products and battle economic choices on essentials by intensifying price comparisons, approaching
Deep learning is a method in artificial intelligence which teaches computers to process data in ways and patterns inspired by the function of the human
What is the hyper-personalisation trajectory? A simple question with a myriad of answers. Ron Shevlin proposes “It is a series of interactions that strengthens a
Virtual agents and AI chatbots will be eating into search volumes over the next two years, causing them to decline by 25%, according to a
With ecommerce surging, building direct-to-consumer capabilities is more important than ever—but how do companies truly scale their D2C business? Direct-to-consumer (D2C) ecommerce currently presents the
The global demand for Health and Wellness Food, valued at USD 854.8 million in last year, is on a remarkable growth trajectory. Predicted to reach
Running an online store is a complex business. From copywriting to managing ecommerce marketing campaigns to providing exceptional customer service, it’s a lot. Luckily, artificial intelligence (AI)
Brand equity is a term used to describe the value of having a recognised brand, based on the idea that firmly established and reputable brands
