Beauty products online analytics. A fascinating piece of research carried out by Salience highlighted the winners and losers in the online beauty market in the UK, the
The importance of customer engagement. With so many ways to define it, it’s easy to understand why customer engagement feels like such an elusive term.
Selling wine online, analytical findings of success. An amazing piece of research carried out by Salience highlighted the winners and losers in the online wine market in
Ecommerce tracking in Google Analytics – an introduction. By far the most popular tool to help track website performance is Google Analytics (GA). With over
Advanced guide to customer acquisition. Mark Zuckerberg famously said “move fast and break things”, which might be useful advice in many situations, it may not
The psychology of personalisation. Modern technologies, including artificial intelligence, machine learning and data analytics, make it easier to create the personalised experiences, products, services and
Customer acquisition: the cost of keywords. Without the visual presence of high street store fronts, retailers need to invest in drawing shoppers through their virtual
The advanced guide to reducing your RoR. Studies have shown that very fair return policies increase sales without any increment of returns. Furthermore, Web Retailer also reports
Product sourcing for ecommerce. On the surface, product sourcing for your e-commerce website sounds like the easiest part. Know your product, find a supplier, import,
Success is dictated by marketing and product collaboration. Brands today are expected to thrive in a highly digital world, where consumers expect every interaction to
How to take advantage of predictive personalisation. With the rapid evolution of digital marketing, providing personalised content to customers has become an everyday reality. There’s no way
Factors affecting ecommerce profitability. The shift toward ecommerce in the last few years on consumer packaged goods (CPG) companies’ profitability, had the following themes emerge
Tactics and strategies for improving customer lifetime value. Customer lifetime value, or CLV, is a marketing metric that predicts the total worth of a customer
Email Marketing ROI and the biggest companies. Of course you want the maximum ROI from your marketing efforts. Email offers the highest returns for marketers year
Gucci remains the most popular luxury brand online. This year more than any other year before, the online popularity of the best luxury brands in
What marketing methods have the highest ROI? Marketing can be done through many different vehicles and mediums. Not every medium will have the same result
Gartner Predicts 80% of Marketers Will Abandon Personalisation Efforts by 2025 By 2025, 80% of marketers who have invested in personalisation will abandon their efforts
Brands with more digital touch points are more likely to be selected by consumers Touchpoints are essential to understanding your customer’s journey (if you’re ready,
