Pay-per-click (PPC) advertising is a key component of a digital marketing strategy that increases a business’s visibility and drives traffic based on targeted keyword searches.
Recent years have made personalisation central to fashion marketing. The ever-elusive millennial demographic demands shopping experiences which foster lasting connections between consumers and brands. The brands that
Establishing and implementing best practices is the first step to reducing costs and time wasted in your warehouse or distribution centre for your ecommerce business.
Logistic issues and challenges don’t add up with multiple warehouses. They multiply. Retail businesses, like high street shops and e-shops, enjoy growth. Doing retail business
The good content marketing trend in fashion. Good content marketing is like a fashion statement: it expresses human individuality while resonating with socio-political developments and
With interest in CRO at an all-time high, digital marketers must get a wider perspective on the increased importance of conversion rate optimisation as the
Customer identity and access management (CIAM) is a category of application for managing user access and consent to online information and services typically social login.
Over the last few years, the beauty and personal care market has experienced tremendous growth. What once used to be an industry only limited to
Brand ambassador programs are one of the most effective ways to market your business. They combine the virality of word of mouth with the power
Running a strong, profitable retail business is about the art of buying and selling your product portfolio. This has been true of the nature of
Pricing can be a huge player in whether your ecommerce store makes consistent sales. Charge too much and nobody buys, regardless of how good your products
Marketing strategy in the luxury business is constructed around the dream value, the personal-targeting-positioning model and the 7 pillars that most professionals know: product, price, promotion,
Alongside the surge in online shopping comes a much less desired activity for retailers: returns. While many retail brands have seen increased sales as a result of
Gartner identified data analytics technology trends that can help organisations respond to change, uncertainty and the opportunities they bring in the next year. D&A leaders should use
The amount of content users now create and interact with has grown exponentially, and the profound effect it has had on the ways we consume
The worldwide Automotive Aftermarket Parts Industry is forecast to achieve $723 billion in sales this year. The US alone accounts for $296 billion. The industry
Essential B2C marketing implementations. Technology and regulatory changes will require preparation. We asked marketing experts how they plan to tackle the next 12 months—here are
Accepting that your site has a high bounce rate is a little like accepting that maybe, just maybe, your child isn’t the best-looking, brightest kid
