Touchpoints are essential to understanding your customer’s journey (if you’re ready, here’s a complete guide to customer journey mapping). 66 % of companies now compete primarily
Predictive hyper-personalisation is the ability to predict customer behaviour, needs, or wants and then precisely tailor offers, products, and messages to each recipient across channels
Once the main vehicle for how brands connect with visitors online, these days, your website is now just one of many channels used to nurture
Hubspot describes it as, “the ability to deliver a seamless and consistent experience across channels while factoring in the different devices that consumers are using
An expert analysis of Exploring DTC for Fresh Grocery Produce for ecommerce customer behaviour, product relevance and measurable revenue growth.
An expert analysis of A Comprehensive Guide to Ecommerce Loyalty for ecommerce customer behaviour, product relevance and measurable revenue growth.
Cost per Acquisition (CPA) is one of the most important metrics that marketers should track and measure. Why? Your CPA will give you an estimate
Cart abandonment refers to visitors who add items to their online shopping cart, but exit without completing the purchase. The Baymard Report highlights some of the main reasons
An expert analysis of Has Big Data Made Segmentation Redundant? for ecommerce customer behaviour, product relevance and measurable revenue growth.
As an ecommerce store owner, your goal is to grow your brand and generate more revenue. Marketing can help you achieve both. However, it is
An expert analysis of Secret Ingredients of the Uniqlo Strategy for ecommerce customer behaviour, product relevance and measurable revenue growth.
Competitor Analysis means very different things in different industries. For a Boxer, it means pouring over hours of videotapes of an upcoming fighter, analysing his
So you’ve built your ecommerce store with some of the best tools on the market, you’ve uploaded some products, and you’ve even managed to make some sales. After
An expert analysis of Zara marketing and advertising strategy for ecommerce customer behaviour, product relevance and measurable revenue growth.
Hyper-personalisation is the practical way to leverage AI. Marketers are embracing hyper-personalisation. While many companies are still struggling to understand how artificial intelligence (AI) will
Hyper-personalisation will, hands-down, give you the most bang for your marketing buck (See Forbes – Hyper-personalisation is already here. ) Not only will it open
An expert analysis of Direct-to-Consumer Marketing Overtakes DNVB for ecommerce customer behaviour, product relevance and measurable revenue growth.
The wine industry took the brunt of the pandemic head-on but luckily found a new approach – DTC, to survive. This allowed about a third
