A single insight that drives a single brand proposition inevitably creates marginalised groups that we don’t market to. Despite our best intentions, as marketers, we are
Age groups on social media. To market towards multiple demographics takes great powers of empathy – and deep knowledge of how different types of people
Another bike/cycle boom forecast. In the 12 months ending October 2021, the U.S. cycling market grew its revenue by only 3% compared to the prior
In May 2020, Google announced the page experience update to their ranking algorithm. The goal of this update, add more organic ranking signals for user experience.
With increasing competition for online spending, brands are seeing hyper-personalisation as more crucial than ever. The fashion industry, with its many sizes, collections, and styles,
It doesn’t matter which email service provider you look at, they all helpfully define email automation. The odd thing is, however, that it varies ever
The 2022 fashion industry report. After nearly two years of disruption, the global fashion industry is once again finding its feet. Companies are adapting to
Driven by growth in the Champagne sector supported by ongoing premiumisation, sparkling wine grew rapidly in 2021 and is poised to continue to be a
Based on recent stats, ecommerce seems to become more popular and online retail sales have now passed one-third of all global retail sales. Statista, SmartInsights.
Luxury goods bask in a paradigm shift to online. Luxury is back in business, with Bain & Company forecasting that sales of personal luxury goods
Digitally savvy brands invest in combinations of key tech solutions to ensure that their martech drives business value. In a recession, many marketers cut back
If you’re thinking about establishing or expanding your own jewellery business online, the timing has never been better. The New York Times reported that fine jewellery
The wine world in the year to come. The wine industry is emerging from yet another chaotic year of conducting business in the middle of
We are often asked to recommend a payment gateway by our clients, so to help discern the right one for you we offer the following
If you’re an ecommerce business owner, then you know what it’s like when you hit that wall. When you just need a fresh idea, a
Hyper-personalisation vs. Segmentation distinction is many things to many marketers. For some, it’s a business strategy that increases customer lifetime value and paves the way for profitable,
How often do your consumers grocery shop? Once a month, once a fortnight, once a week, or perhaps when we are throwing a party? We shop as
UK apparel ecommerce sales will overtake high street sales this year – three years ahead of pre-pandemic predictions, and the UK will be the first
