Fashion and Accessories
Industry-specific news and insights.
How to Scale Ecommerce Fashion Brands
Of all the growth seen in ecommerce in the last 12 months, perhaps no industry benefited quite as much as fashion. Though ecommerce fashion stores can’t
The Biggest UK Fashion Houses by Market Capitalisation
Fashion Houses by Market Capitalisation According to Statista, the Burberry Group plc is leading the charge. The luxury fashion company is valued at over 12.33 billion dollars. Burberry sells
Must have Martech for fashion ecommerce
These days, personalised recommendations, fitting solutions, popups and chatbots are widely used on fashion ecommerce websites by both big brands and SMBs to gain valuable
Hyper-personalisation central to fashion marketing
Recent years have made personalisation central to fashion marketing. The ever-elusive millennial demographic demands shopping experiences which foster lasting connections between consumers and brands. The brands that
The Marketing and Advertising Strategy of Zara
Zara does not advertise conventionally. You will not see a single television commercial, an ad in the press, a billboard or banners on the internet.
Ecommerce Fashion Industry Growth and Data
Fashion is constantly evolving. Seasons change. Tastes transform. Fads come and go. Ruled by subjectivity, risk weaves itself into the fashion industry … blessing one moment. Cursing the next. And it’s not just a matter of
The State of Fashion: the next 12 months
Fashion executives are planning for a range of scenarios and hoping for a speedy global recovery. However, amid increasing pressure on performance, shifting consumer behaviour,
Individualism and Emerging Fashion Trends
Individualism and emerging fashion trends. Fashion is complex and always evolving so when discussing the next big trend, nobody can be certain what the next season
Pressures reshaping the fashion industry
The crisis created by the coronavirus pandemic hit the fashion industry especially hard. Online shopping surged, but not enough to erase the damage done by
The Secret of Zara’s Success – customer co-creation
The Secret of Zara’s Success, an exercise in customer co-creation. Zara is one of the world’s most successful fashion retail brands – if not the most
Digital Fashion Platforms: Zara meets Netflix
Last week, Brooke Roberts-Islam wrote “Zara Meets Netflix” (Forbes). In others words, a business model based on “speed-to-market (fast-fashion), customer centricity and excellent operations” meets the
Fashion ecommerce: Trends to Capitalise On
The fashion ecommerce industry is an industry that has always proudly worn change like a model would wear Prada. Change is a key part of
Latest guide to Ecommerce Fashion Email Marketing
In today’s digital world, every customer is only a few clicks away from their next fashion purchase. Email marketing enables fashion brands to get their