Consumer faith in cybersecurity, data privacy, and responsible AI hinges on what companies do today—and establishing this digital trust just might lead to business growth.
Like its neighbour Spain, Portugal has been undergoing something of a quiet revolution over the last twenty years or so. A reluctance to follow trends
The term ‘machine learning’ is often, incorrectly, interchanged with Artificial Intelligence, but machine learning is a sub-field/type of AI. Machine learning is also often referred to
If you consider the maths that went into the first moon landing, building a nuclear reactor or the Hadron Collider, naturally you’d be thinking to
People receive dozens of emails every single day, but only a small fraction of those are actually opened. So how do you make sure your
Personal data is now on the consumer’s terms, we knew it was coming. Today’s brands face a tough task, to drive continuous improvements in marketing
Ecommerce sales have been rising an average of 16% annually since 2010. Although the steep increase in ecommerce’s share of total retail has levelled off,
Email marketing without staff is the ecommerce entrepreneurs dream scenario. To be able to have a catch-all email facility, that you don’t have to touch,
Spanish red wines get a lot of press for being good values, but shopping in the Spanish wine aisle can be as daunting if you
The diffusion of Innovation (DOI) theory, a highly acclaimed and much-quoted academic one, was developed by E.M. Rogers in 1962 and is one of the
To understand this, we first need to look at how hyper-personalisation has reshaped the marketing model. In the past, the success of any marketing campaign was often predicated on the number of leads generated. Technology has evolved, however, and behavioural analytics, journey visualisation and voice of the customer technologies are now coming together to enable organisations to understand and map an individual’s customer journey before intervening in a timely way when a prospect faces a challenge or opportunity.
Much has been written about predictive content personalisation, but what of predictive communication – hyper-personalisation. The more effective cousin, that takes the same technology but
One in five customers has abandoned purchases because no one answered their inquiry. A third of customers encountered technical problems in placing orders. Six percent
The importance of data in ecommerce cannot be overstated. It’s the difference between creating fact-based marketing strategies, and making decisions led by ‘gut feelings’. A
By August last year there were 147 American Viticultural Areas (AVAs) in the state growing California’s wine, with grapes grown as far north as Shasta
Predictive analytics is the use of big data, statistics, and modelling techniques to make predictions about future consumer purchases. It looks at live as well
Hyper-personalisation of communications and websites – whether recommending products, search engine results, news or advertisements – are becoming increasingly prevalent. Employing software that does it
New technology envelops us every day, and autonomous marketing is positioned to become the backbone of the marketing and advertising industry, all thanks to the
