AI autonomous hyper personalisation marketing is the practice of using predictive analytic capabilities to personalise customer relationships in real-time with content, recommendations, fulfilment, and even purchase follow-up
What is SEO cannibalisation and why can it ruin a project? Although it sounds similar, cannibalisation should not be mistaken for cannibalism. Cannibalism is the act or
Digital grocery buyers accounted for more than half of the US population last year, and retailers have rushed to respond: Amazon Fresh will open dozens of new
While ecommerce offers convenience and speed, digital settings can feel impersonal compared with physical shops, which draw customers in through engaging experiences, inviting layouts, and
The biggest fashionista retailers globally, such as Zara, H&M, Burberry, Next, Uniqlo etc receive the greatest number of hits daily about them on our website,
Diffusion of innovations is a theory explaining how, why and at what rate new ideas and technology spread along the adoption curve, illustrating that ecommerce success is achieved by
Consumer faith in cybersecurity, data privacy, and responsible AI hinges on what companies do today—and establishing this digital trust just might lead to business growth.
Like its neighbour Spain, Portugal has been undergoing something of a quiet revolution over the last twenty years or so. A reluctance to follow trends
The term ‘machine learning’ is often, incorrectly, interchanged with Artificial Intelligence, but machine learning is a sub-field/type of AI. Machine learning is also often referred to
If you consider the maths that went into the first moon landing, building a nuclear reactor or the Hadron Collider, naturally you’d be thinking to
People receive dozens of emails every single day, but only a small fraction of those are actually opened. So how do you make sure your
Personal data is now on the consumer’s terms, we knew it was coming. Today’s brands face a tough task, to drive continuous improvements in marketing
Ecommerce sales have been rising an average of 16% annually since 2010. Although the steep increase in ecommerce’s share of total retail has levelled off,
Email marketing without staff is the ecommerce entrepreneurs dream scenario. To be able to have a catch-all email facility, that you don’t have to touch,
Spanish red wines get a lot of press for being good values, but shopping in the Spanish wine aisle can be as daunting if you
The diffusion of Innovation (DOI) theory, a highly acclaimed and much-quoted academic one, was developed by E.M. Rogers in 1962 and is one of the
To understand this, we first need to look at how hyper-personalisation has reshaped the marketing model. In the past, the success of any marketing campaign was often predicated on the number of leads generated. Technology has evolved, however, and behavioural analytics, journey visualisation and voice of the customer technologies are now coming together to enable organisations to understand and map an individual’s customer journey before intervening in a timely way when a prospect faces a challenge or opportunity.
Much has been written about predictive content personalisation, but what of predictive communication – hyper-personalisation. The more effective cousin, that takes the same technology but
