Ecommerce personalisation, a critical focus. It’s no secret that personalisation has become a key indicator of brand success. Even before the pandemic, we knew data and personalised
Customer experience will drive MarTech. When we think about marketing today, automation is one of the primary technologies businesses leverage to drive sales and brand
Online grocery to more than double market share by 2025. Post-pandemic, e-grocery sales expected to climb from nearly $35 billion to more than $250 billion,
Must have Martech for fashion ecommerce. These days, personalised recommendations, fitting solutions, popups and chatbots are widely used on fashion ecommerce websites by both big
Luxury brands: DM & CX. At its core, what luxury brands must do now is not think digital but think about customer experience. The growing millennial
Building the next-gen customer experience. Artificial Intelligence has a rich history of optimising business outcomes. For example, over the past decade, airlines worldwide have used
Consumers delighted by personalisation. Marketing budgets are bouncing back to pre-Covid levels after what has been a tough year. But how marketers decide to invest
Corroboration of personalisation ROI. Personalisation, by far, offers the biggest bang for your marketing buck. Not only will it open up new ways to boost
Predictive personalisation the future of CX. Companies of all sizes have invested heavily in tools and technologies to help them understand their customers more deeply and
What is cross-channel attribution? The goal of cross-platform or cross-channel attribution is to gain visibility into performance across the entire media mix and reveal how
The social commerce role in omnichannel marketing. With people spending more time online, social commerce offers retailers a chance to target customers on the channels where
Measuring marketing campaign success. To stay on top of the game, it is essential to understand and learn whether marketing and promotional tactics fulfil their
The definitive guide to mobile commerce. Selling over the internet was, and still can be, a big step for many businesses. But just as ecommerce
The ultimate guide to dynamic pricing. Dynamic pricing is when a company or store continuously adjusts its prices throughout the day. The goal of these price changes
An appetite for opportunity – ethical consumerism. Influenced by lifestyle and behavioural shifts, consumers are increasingly making choices based on goals ranging from healthier living and ethical consumerism
Leveraging Marketing Attribution for Ecommerce. Just because ecommerce has become reasonably ubiquitous does not mean that in-store retail shopping is dead. In many cases, ecommerce
Retailers evolving their tech stack. Now more than ever, ecommerce retailers are looking for solutions to create more seamless in-person and digital customer experiences. But
Live-streaming stressing real-time aspects. Live ecommerce shopping is still a young medium, but retailers and social media platforms alike already are taking advantage of its
