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The future of technology used in email marketing

The future of technology used in email marketing

This is about the future of technology used in email marketing. There are those receptive to change and those who oppose it. Some are beyond redemption, the old dog who refuses to be taught new tricks. Incongruous then perhaps, to a world of artificial intelligence, automated technology, predictive analytics and what the future of technology offers. E-commerce marketing can change in an instant, and while the brightest and best appreciate that fact, many take their time to catch-up.

Consider e-commerce software available today that automates vast amounts of effort into profits at a fraction of the cost. Opportunities identified, potential absorbed and application adopted. What then of going beyond that into the realms of total email automation. That would be an era where product segmentation finally got binned, consumer grouping likewise and product selection achieved on a personal and individual consumer basis. What then if the the new offered returns that blew away the old troglodyte’s software, and those still offering archaic technology?

Despite seeing the writing on the wall, it did not enable some to react quickly enough. Perhaps they assume there was more time. Looking at the stats of failing companies should be enough to prevent complacency. Yet speak to anyone in the grips of a company’s death rattle, and more often than not they all are in denial and certain they are absolved of any guilt or blame. “I’ve only been here a year”, “the directors failed to implement any of my requests”, “I can get a job easily somewhere else” etc and continue to side-step responsibility.

Consider then SwiftERM The personalisation SaaS, a technology that uses impressions as well as purchase-history, to calculate with the maximum degree of accuracy, exactly what each individual consumer will buy next. This is the future. An additional, succulent slice of the cake from existing clients, currently overlooked by all those companies above. An opportunity that actually adds to the bottom line of each one of your CLV customer’s lifetime value, by bringing to the party additional sales that are otherwise missed. Consider adding in SwiftERM to your marketing mix.

It is used in additional to promotion and marketing email software. Let’s take a typical example of a £50m t/o company with 400k customers, with a 60% margin (fashion perhaps). There are no staff costs to deduct using an 100% automatic system, VAT, shipping and packing costs are not included in attribution, so the GP is that of the product alone. This then is a pure, unadulterated gross-profit machine. In the above size company, a turnover of £50k per month typically delivers a GP of £30k pm, with an average 10% to online turnover using the system.

We publish stats for a variety of verticals for comparison and verification of potential, with supporting references. These are regularly updated. Further, to prove it works, we present a menu of delights to tempt you and reassure you:

i. The full system is provided free of charge for a month, including help installing the plugin if needed.
ii That if it doesn’t achieve at least 4 times the potential monthly billing cost, which in the above example would return a substantial profit, then it remains free until it does.
iii. There is no lock-in to a contract that forces you into a loss situation, you can leave without notice or penalty.

So at this point, we come back to the standard marketing channels you use, your SEO, PPC and developers all have need of your time and investment. In fairness they are likely to have been around the table before us, each committed to securing your success, and they’re a known return. Perhaps not massive, but known. Consider then the most common phrase we hear post-results analysis, which is “Why didn’t we do this sooner?”.  We can’t answer that, why postpone trying the system, which we give to all new users for free?

SwiftERM offers this use of our investment to use for your company free for a month. And when it blows your mind, you will be amazed to know we also don’t tie you into a term contract with us. You can come and go as you wish – the policy of a company who know their value to their customers.

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