This article focuses on the conception and use of machine-learning predictive personalisation algorithms reshaping consumer knowledge in ecommerce marketing. In the last years, specialised services
CMOs are swamped with new technology on a perpetual basis, Selecting those worthy of consideration is time-consuming and laborious. But what is the value of
This is a fascinating insight from Deloitte into how hyper-personalising the consumer experience using data empowers ecommerce retailers, provided they know how to use it.
Appreciation of different wine regions is part and parcel of an ecommerce vintner’s life. In this Rhône wines guide for ecommerce retailers, we aim to
Consumers now expect you to cater to their needs and anticipate what they might want next, total personalisation of your marketing. When we look at the major trends like
Hyper-personalisation can be interpreted to mean something different. It can be daunting when choosing a provider, to sift through 400+ email service providers (ESPs), all
The application of various data analysis types in ecommerce is now essential for success. It is the process of accumulating data from all of the
The Bordeaux wine region of France is located on both the right and left, banks of the Gironde. The location and the climate mean these
Hyper-personalisation software has become the “must-have” tool for ecommerce marketing in recent years and with fashion hyper-personalisation more so. According to research by Epsilon and GBH, 80%
McKinsey estimates that word of mouth is responsible for between 20 to 50% of purchasing decisions, this makes personalisation essential to ecommerce email. This is because
We have never before included heavy academic papers (ecommerce) in our blog, but when a study on the external influences on consumer ecommerce came along,
Burgundy has built its winemaking traditions throughout the centuries and still presents the benchmark of excellence. It is where the understanding and the respect towards
Enterprise resource planning (ERP) refers to a type of software that organisations use to manage day-to-day business activities such as accounting, procurement, project management, risk management and compliance, and supply chain
Mounting digital marketing costs and ecommerce readjustments have put the viability of pure direct-to-consumer business models into question. The State of Fashion 2023 reveals that
The case for breaking down silos across marketing channels to avoid lost revenue and wasted ad spend. In general, ecommerce retail can be thought of
In the world of predictive analytics, knowing how they work should not be just the domain of University students, mathematicians and analytics geeks. Ecommerce retailers
At times of financial discomfort, subscriptions and memberships can seem like easy and obvious targets to cut back on. But when subscription models have recently
The “Cigar Market” is one of the sectors that is expanding the fastest, thus it is crucial for players in the market to first do