Brand equity is a term used to describe the value of having a recognised brand, based on the idea that firmly established and reputable brands
The beauty industry has long been known for its one-size-fits-all approach to skincare and makeup products. However, with the rise of hyper-personalisation, that is quickly
Deep learning has gained massive popularity in scientific analysis, and its algorithms are widely used by industry and ever increasingly in ecommerce now, as it
Understanding the latest advancements in artificial intelligence (AI) can seem overwhelming, but if it’s learning the basics that you’re interested in, you can boil many AI innovations
Personalisation is not a new concept. Brands have long known that tailoring their offerings and communications towards individuals can dramatically improve customer retention and increase
This article introduces a selection of papers on Large Language Models (LLMs) from around the world addressing the latest technology being used to push the
Large Language Models (LLMs) are neural networks with multiple parameters. They are trained on large volumes of text data through semi-supervised learning. The most well-known
Driven by technological advances such as artificial intelligence and changing consumer expectations, companies are facing new opportunities and challenges. Ecommerce is flourishing, but competition is
If your customer retention strategy relies on “buying” loyalty with rewards, rebates, or discounts, it is coming at a high cost. And these days, it
Hyper-personalisation has become an integral part of exceptional customer experience—not just in ecommerce channels but in all customer interactions. This transition was fueled by rising
Today’s marketplace is constantly fluctuating, and its vital organisations adapt, harnessing the power of analytics and artificial intelligence (AI) to make the necessary changes to survive and
In the ever-evolving realm of ecommerce, the paradigm of customer engagement is undergoing a profound transformation through the lens of hyper-personalisation, or as it will
Today’s consumers expect tailored, curated experiences and brands are now on the hook to deliver a future of shopping that includes individualisation and AI-driven experiences.
Sophisticated advances in tech now enable you to change your relationship with each consumer. Specifically offline, via email, unique in its product selection, for each
There is no time to worry about presenting a potentially bleak or vain hypothesis, only a search for what is unavoidable in the future. On
To discuss conflicting visions in AI personalisation in this article, personalisation is defined as a suite of technologies designed to filter out irrelevant information and
Machine learning (ML) has revolutionised the way we interact with technology. From personalised product selection content for email marketing to streaming media content, ML algorithms
Cognitive dissonance theory (Festinger 1957) states that people experience mental discomfort when they hold contradictory beliefs, attitudes, or values, or when they act in ways
