Beware false Idols. If you are an ecommerce retailer and you see the promise of something being able to make your email marketing “automatic”, how
Email hyper-personalisation is the monetisation of each consumer’s needs, wants, desires and passions, by which to add an, as-yet untapped additional revenue stream to your
Email is a powerful tool that allows marketers to reach their target audience right in their inboxes, and it has the potential to earn your
We are delighted to announce a partnership with Microsoft. Our Microsoft MPN ID. 6197468. SwiftERM offers AI hyper-personalisation software for ecommerce email marketing, it is
The pace of innovation and the number of resources available to marketers today is nothing short of incredible, and we’d like to explain the benefits
Thanks to Big Data, computational leaps, and the increased availability of analytics tools, a new age of data analysis has emerged, and in the process
The purpose of this article is to detail sophisticated email marketing software, to enable distinctions between them to help ecommerce retailers develop an appreciation of
In today’s digital world, every customer is only a few clicks away from their next fashion purchase. Email marketing enables fashion brands to get their
Marketing automation software is an advanced platform designed to help marketers capture leads, nurture them further down the funnel, and analyse lead behaviour and campaign
Propensity models, also called likelihood-to-buy or response models, are what most people think about with predictive analytics. These models help predict the likelihood of a
SwiftERM is delighted to announce a partnership with Webtrends Optimise. Webtrends Optimize is a powerful, enterprise-grade experimentation platform with a suite of website optimisation tools to enhance your visitor’s digital
Accelerated Mobile Pages (AMP) are lightweight pages designed to give mobile users a lightning-fast experience that is easier to read and more engaging. Google gives
Returns can be a disease — aggressively attacking profit margins, gutting conversion rates, and ultimately threatening your business. In the U.S. alone, Statista estimates return deliveries will cost
Consider your likes and tastes, not your company’s, your own. Food, wine, clothes, style, venues etc, are each unique to you, and likewise every one
Is email marketing dead? According to the latest Radicati Group Email Statistics Report, there will be 281 billion emails sent per day next year. That massive
We’ve collected the top 10 reasons for cart abandonment. We’ll be breaking down each cause in detail, and provide a quick overview of how you
In this report, we outline the prospects for retail spending for Easter. Our principal figures regard spending for the holiday, not spending over the four-day holiday weekend, the length
We’re always analysing our users’ campaigns to see what makes some more successful than others so we can share what we learn. Some of what
