Do multi-faceted ecommerce solutions confuse

Do multi-faceted ecommerce solutions confuse

Do multi-faceted ecommerce solutions confuse or do we have a problem that we didn’t appreciate?

Could it be that when being innovative, delivering one solution we added too much, and confused everyone? 

SwiftERM set out to solve a problem. How best to use the data provided daily by your consumers for maximum return. An Experian study detailed the significance of this type of marketing offered a 6 -fold increase in ROI, to generate the maximum amount of income for ecommerce retailers. It was specifically devised for those without the time or money to do it for themselves, we all know them, the retailers who don’t have or hardly ever maintain a regular email campaign.

SwiftERM supplements marketing and promotional email software, so if you’re using Mailchimp for example, you use us as well. We exclusively address that overlooked, yet lucrative resource, products identified by the consumer’s own actions that they are most likely to buy next. We recommend you run SwiftERM as well as your existing solutions, not instead of them. Although for those doing no email marketing, simply install it and let it run, it doesn’t need any chaperone whatsoever.

We acknowledge that Email Service Providers (ESPs) want you to subscribe to their systems, it’s their livelihood. They want you to accept that their respective software can analyse people into segments better than any other, and in so doing enable you to use the design facility in their software to maximise the return from that endeavour. Each, of course, purports to have the easiest to use, or most sophisticated automation, or most comprehensive analytics etc. In fairness, many of them make very exceptional email content. Of course, we don’t know how well they work – pretty isn’t indicative of results. But email marketing is superb, even if their automation is restricted to individual elements within it. Some ESPs appreciate the distinction we offer so well that they partner with us, such as Emarsys.

But just hang on a second, do multi-faceted ecommerce solutions confuse, consider all the implications.

The biggest and best ESPs don’t come cheap, there are a couple that cost as much as $40k a year. They still need quality photography, usually provided by you, as any design looks poor without it. You can then use them to make very appealing styles and layouts. This is providing you know what you’re doing, usually having employed specialist people, and the cost that implies. It’s often the quality of visual content that influences the consumer as much as price. 

So, usually dictated at board level, your system is chosen. Staff appointed, trained and nurtured, to better capture and analyse data, to achieve the greatest likelihood to purchase a selection of products, to which an incentive can be attached and metrics set. Statistics checked, segment verified, lay-out style prepared, timing organised and despatch met. How many a week do you send? How much has all that cost you, and you haven’t made an ROI yet?

Why you can include SwiftERM into your existing strategy is therefore simple; because it is 100% automatic. It adopts a granular machine learning algorithm that best calculates which products each individual consumer is most likely to buy next. No lumping people together because it suits a promotion. The results are staggering. It also cut out the time to do the analytics. There is no higher return possible that personalised selection of products, further improved by the live-time appreciation of wants, needs and desires etc, dictated by purchase history and impressions, make up the products with the greatest likelihood of imminent purchase for that individual. This is why it delivered an average of 10.26% increase in online turnover across all our clients last year at a cost of less than 1% of that. But even in explaining this distinction, we have a problem; this solution doesn’t just do one thing.

SwiftERM takes the products selected for the particular consumer on that particular day, populates a stylesheet, in order of what they most likely to buy, and sends. No one has to prepare it, no one has to check it, in fact, no staff are needed for it at all, and it is verified to deliver better results than your wildest dreams.

We are the only plugin “in the world’ authorised by Trustpilot to send product reviews ratings in outbound emails. This facility is included for free if you subscribe. A SwiftERM email also triggers on abandon, recapturing as much as 60% of those who, for whatever reason, walked away just when their order was “in the bag”.

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