The fashion industry today generally confines hyper-personalisation to marketing recommendations for customer sub-segments, based on past purchases or online browsing history, held back by talent
To understand the goal you need to know the rewards. Both McKinsey and Statista‘s research establishes that employing hyper-personalisation delivers as much as 20x (twenty times) the reward
In today’s increasingly competitive and unpredictable marketplace, delivering contextual personalisation in digital marketing is no longer a “nice to have,” but a basic requirement customers
Today’s customers expect digital communications to be convenient and efficient, but they’re also experiencing digital fatigue. That means organisations face a multi-part challenge: how to
How do you effectively engage your customers? One way to ensure you’re maximising your reach is to enable hyper-personalisation – whether on your ecommerce store
Customer journey touchpoints are the various moments at which a customer will directly, or indirectly, come into contact with your brand. These touchpoints make up
Direct-to-consumer (DTC) subscriptions benefit brands but are nothing new, with the rise of ecommerce businesses and online shops, DTC subscriptions have never been easier to
Autonomous marketing for B2C is the process of utilising technology to streamline marketing efforts and make them more effective. Through tracking and analysis of visitor
Consumers have come to demand and expect relevant and hyper-personalised content and experience, both online and offline. To meet those demands, marketers are striving to leverage
Psychology tells us that people prefer and often crave a hyper-personalised experience. By “hyper-personalised experience,” we mean an interaction or engagement via a piece of software, with
New users, adding to an already large group of cycle enthusiasts, have become the “no-sport-inside to let’s-go-outside” athletes who discovered that a bike is a
The ecommerce wine retailing guide. Like many industries, wine experienced exponential online sales growth in large part because of the global pandemic. Closures led wine
Since Salesforce invented the term “Software-as-a-Service” more than twenty years ago, the industry has been characterised by tremendous growth and increasing sophistication. We found the
It’s no surprise that personalising communications has long been a priority for marketers. But sometimes it’s helpful to remember why, and what the options are. In
As a marketer, you have a variety of options at your disposal for reaching new customers. But with everything from billboards to event sponsorship to
Software as a Service (SaaS) is now essential for ecommerce. Choosing a SaaS may be one of the best decisions your company makes this year. Retail ecommerce
Traditionally, every email marketer knew the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the
A recent survey of digital marketing and e-commerce executives conducted by CommerceNext in partnership with CommX found that developing a more careful appreciation of individual
