The importance of data in ecommerce cannot be overstated. It’s the difference between creating fact-based marketing strategies, and making decisions led by ‘gut feelings’. A
By August last year there were 147 American Viticultural Areas (AVAs) in the state growing California’s wine, with grapes grown as far north as Shasta
Predictive analytics is the use of big data, statistics, and modelling techniques to make predictions about future consumer purchases. It looks at live as well
Hyper-personalisation of communications and websites – whether recommending products, search engine results, news or advertisements – are becoming increasingly prevalent. Employing software that does it
New technology envelops us every day, and autonomous marketing is positioned to become the backbone of the marketing and advertising industry, all thanks to the
Ecommerce metrics and KPIs track ecommerce success, as the source of rich insights of how your business is performing, and trends in user behaviour that
This ecommerce retailer guide to the wine regions of Italy shows to illustrate the depth of knowledge required to satisfy each consumer appetite in their
The highest ROI in ecommerce marketing is the ideal point to start an assessment of all the tools you have in your war chest, to
The most obvious benefit of implementing marketing automation for your ecommerce site is time. By automating tasks you get more of it, to do the
This article focuses on the conception and use of machine-learning predictive personalisation algorithms reshaping consumer knowledge in ecommerce marketing. In the last years, specialised services
CMOs are swamped with new technology on a perpetual basis, Selecting those worthy of consideration is time-consuming and laborious. But what is the value of
This is a fascinating insight from Deloitte into how hyper-personalising the consumer experience using data empowers ecommerce retailers, provided they know how to use it.
Appreciation of different wine regions is part and parcel of an ecommerce vintner’s life. In this Rhône wines guide for ecommerce retailers, we aim to
Consumers now expect you to cater to their needs and anticipate what they might want next, total personalisation of your marketing. When we look at the major trends like
Hyper-personalisation can be interpreted to mean something different. It can be daunting when choosing a provider, to sift through 400+ email service providers (ESPs), all
The application of various data analysis types in ecommerce is now essential for success. It is the process of accumulating data from all of the
The Bordeaux wine region of France is located on both the right and left, banks of the Gironde. The location and the climate mean these
Hyper-personalisation software has become the “must-have” tool for ecommerce marketing in recent years and with fashion hyper-personalisation more so. According to research by Epsilon and GBH, 80%
