Big data, artificial intelligence (AI), and machine learning technologies are rapidly changing global business practices. To remain competitive, brands need to embrace data-driven marketing. But integrating it
Data is complicated — sometimes it’s confusing, sometimes it’s a lifesaver. In the world of marketing, it’s a must, and savvy digital marketers are already
Amazon appears to be single-handedly taking over the retail world, but what’s less well-known is that a good portion of the products displayed on Amazon’s
When your website receives thousands of visitors every day, the underlying infrastructure must be able to support the traffic. High traffic means a large number
Huge networks, like Google and Facebook, will continue to offer new ways to reach customers and attract more advertising dollars. With that in mind, here’s a
The definition of impressions is when an advertisement or any other form of digital media is rendered on a user’s screen. Impressions are not action-based
Most businesses consider choosing a platform as their business foundation. That’s right! Now, building an ecommerce website is not difficult, but if you start with
Just follow these simple steps in the order suggested to overcome the issues you already facing or if you are thinking about starting your ecommerce
With the global economy screeching to a halt amid the rapid spread of the coronavirus, how do you plan to keep your ecommerce business profitable?
With each passing year, the ecommerce industry evolves, reaches new milestones and expands into new areas. As the prevalence of online retail continues to pervade
Anyone who’s ever even dipped a toe in the performance marketing ocean has heard of CTR. CTR, which stands for “Click-Through Rate”, is a calculation
Are your content marketing efforts in good health? Most mistakes people make with content marketing are avoidable. Let’s look at how to avoid the most
With nearly every marketing operation now taking place online, it can be tough to distinguish between the various types of digital marketing people use today. For
Contextual marketing is the buzzword of the day. It’s a hot one, right up there with personalisation and omnichannel retail. Most professional marketers understand contextual marketing
Email marketing is more powerful than it’s ever been. The past decade saw a record amount of new technologies emerge, making this one of the most
The simplest question in email marketing might also be the one with the most complicated answer. As an email marketer, you want to provide killer
We’ve noticed across our customers, that the average email marketing database increases by about 22.5% every year. Most retailers are getting switched on the techniques
With your delivery costs having an impact on both your profit margins and customer satisfaction, it’s crucial that you’re aware of the best and cheapest
