Ecommerce Masterclass
The true value of customer retention
Studies show that acquiring a new customer costs a business between four and 10 times more than it takes to retain a customer. This is
February 20, 2022
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Studies show that acquiring a new customer costs a business between four and 10 times more than it takes to retain a customer. This is
Identifying how much personalisation to offer – and to whom – will separate winners from losers. More than 70% of customers now expect more personalised
‘A willingness to change’, is a social perspective on change management for changing behaviours, skills or practices. It’s a way of understanding a team’s resistance
The cosmetics and beauty industry is one of the fastest-growing markets in the world. It’s projected to surpass $128.7 billion in revenue by 2030. According
Bulk wine trends focus 2022. The growing Bulk wine market has become an important topic. The wine that is shipped in containers rather than in
A single insight that drives a single brand proposition inevitably creates marginalised groups that we don’t market to. Despite our best intentions, as marketers, we are
Age groups on social media. To market towards multiple demographics takes great powers of empathy – and deep knowledge of how different types of people
Another bike/cycle boom forecast. In the 12 months ending October 2021, the U.S. cycling market grew its revenue by only 3% compared to the prior
In May 2020, Google announced the page experience update to their ranking algorithm. The goal of this update, add more organic ranking signals for user experience.
With increasing competition for online spending, brands are seeing hyper-personalisation as more crucial than ever. The fashion industry, with its many sizes, collections, and styles,
It doesn’t matter which email service provider you look at, they all helpfully define email automation. The odd thing is, however, that it varies ever
The 2022 fashion industry report. After nearly two years of disruption, the global fashion industry is once again finding its feet. Companies are adapting to
Driven by growth in the Champagne sector supported by ongoing premiumisation, sparkling wine grew rapidly in 2021 and is poised to continue to be a
Based on recent stats, ecommerce seems to become more popular and online retail sales have now passed one-third of all global retail sales. Statista, SmartInsights.
Luxury goods bask in a paradigm shift to online. Luxury is back in business, with Bain & Company forecasting that sales of personal luxury goods
Digitally savvy brands invest in combinations of key tech solutions to ensure that their martech drives business value. In a recession, many marketers cut back
If you’re thinking about establishing or expanding your own jewellery business online, the timing has never been better. The New York Times reported that fine jewellery
The wine world in the year to come. The wine industry is emerging from yet another chaotic year of conducting business in the middle of