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Category: Ecommerce Masterclass

Insights and industry news.

Ecommerce Masterclass

Individualisation the new personalisation

What exactly is individualisation? How does it differ from personalisation? And why should it matter to your organisation? Advertising frequently focuses on specific target audiences –

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The Power of AI in Predictive Analytics
Ecommerce Masterclass

The Power of AI in Predictive Analytics

Artificial Intelligence (AI) has transformed the landscape of predictive analytics, enabling companies to quickly process and examine enormous datasets. Through AI technologies like machine learning,

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Hyper-Personalisation trials and tribulations
Ecommerce Masterclass

Hyper-Personalisation trials and tribulations

In the fast-changing world of digital technology, hyper-personalisation has become a key tactic for crafting highly individualised customer experiences. Using sophisticated data analysis, artificial intelligence,

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