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Insights and industry news.

What Is Ecommerce Personalisation?
Ecommerce Masterclass

What Is Ecommerce Personalisation?

SwiftERM defines ecommerce personalisation as the practice of delivering product offering to individuals using their own data, demonstrating both of appreciation of both their custom and loyalty

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The top 50 wines of DWWA 2022
Ecommerce Masterclass

The top 50 wines of DWWA 2022

The top 50 wines of DWWA 2022. The 0.27% of entries awarded Best in Show at this year’s Decanter World Wine Awards reflect the inspiring

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What’s new in email marketing
Ecommerce Masterclass

What’s new in email marketing

What’s new in email marketing. Since the beginnings of email marketing in 1978, the use of this tactic has nothing but skyrocketed over the years.

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The essentials of personalised marketing
Ecommerce Masterclass

The essentials of personalised marketing

The essentials of personalised marketing. Personalisation has changed marketing from the bottom up, improving the customer experience, and, in turn, making businesses more profitable. Yet,

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Understanding Email Marketing Metrics
Ecommerce Masterclass

Understanding Email Marketing Metrics

Understanding email marketing metrics. In this post, we are looking to offer help understanding how to analyse email marketing performance. An email service provider will begin

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Email marketing statistics and trends
Ecommerce Masterclass

Email marketing statistics and trends

Email marketing statistics and trends. Many marketers have been putting emphasis on webinars, social media, video marketing, or anything shiny they come across, knowing that

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